Has headline hyperbole gone too far online? Stewart "obliterates" blogosphere

Last night, in a segment titled "The Blogs Must Be Crazy," Jon recapped the ongoing war between reality and the headlines used throughout the blogosphere to recap said reality. It's a brutal indictment of headline sensationalism, and most importantly, his jests are not without their truths. Watch as Jon not only singlehandedly destroys Fox News, but also on the bout card: Maddow eviscerates everyone in her path.
Immediacy on the Internet is definitely a factor here. Anything and everything is but a click away online, and that makes grabbing (and holding) the attention of your readership a crucial endgame when it comes to the online news game. Headline optimization is but one of the tricks employed -- the catchier the title, the better chance for clickthrough.
This is something we discuss often here at Current. It's important to have a unique and original take on the things everyone is discussing, but it's also important to have eye-catching titles. But, how far is too far? Let's compare some hyperbolic headlines with their "dose of reality" counterparts. Which ones would you click on?
First up is Hot Air's coverage of McCain's statements regarding Obama's promises of earmark reform:

Next up is BoingBoing's post about Maddow's interview with Richard Cohen:

Lastly, here's the headline that kicked it all off, The Huffington Post on Stewarts reaction to Fox News' coverage of Scott Brown's win:

OK, maybe there's no way to avoid sensationalism with that last one, but be honest: Which headline would you click on?
What do you think? Has the rampant "grab-for-clicks" culture on the Internet resulted in lower standards of reporting and over-sensationalized headlines? When reading the morning headlines, what do you do to navigate through the noise and find out what really happened?
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- tags:
- Internet, The Daily Show, Headlines, blogosphere
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ryan8566
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the headline of this post is too big, startling for me to comment.
- 1 year ago
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ryan8566
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Philip_Robibero
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The math here is simple; hyperbole = more clicks
- 1 year ago
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Philip_Robibero
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Argon18
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Philip_Robibero:
But what does more clicks equal? It doesn't matter if more people see it if it doesn't say anything relevant.
More quantity does not equal more quality so the math fails in that case
- 1 year ago
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Argon18
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Philip_Robibero
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Argon18:
From a business stand point how could any news organization survive if money wasn't the first order of business? It's a matter of figuring out what the market wants and the market wants hyperbole (Fox = most trusted name in news).
Jon Stewart has got his niche by being funny, while providing some quality journalism (though he would never admit that last part). But, John Stewart is just as hyperbolic as Glenn Beck, the only thing is he ends it with a wink and a smile.
In some ways hyperbole can meaningful (in the case for the DS, satirizing pundits that turn it up to 11)The second issue is that headlines are becoming more important than the actual article. So, I'll present you with this case; Would an over blown title be okay with getting readers if the substantive article under it was quality stuff?
- 1 year ago
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Philip_Robibero
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Argon18
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Philip_Robibero:
In answer to your question, yes it would be okay if the headline was exaggerated if the story itself was of more quality information.
But unfortunately that is rarely the case since your main point has demonstrated the singular focus "from a business standpoint" precludes both since the main priority is profit so that quality of facts is left out.
Since "money is the first order of business" and it has been proven that "sex sells" then why not have pictures of naked women in every story?
That would insure the equation of "more clicks equals more money" from a "business standpoint" wouldn't it?
The flaw in that theory that corporations that own the media are making is that profit is not the only factor involved.
Quality of the information provided with the facts verified and evidence to support the analysis of the story is also necessary not only a narrow focus on the bottom line.
If both were included then it would be ok but the tragedy is that facts and quality of reporting suffers when the focus is on ratings and popularity.
- 1 year ago
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Argon18
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Philip_Robibero
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Argon18:
I'll agree with you there. In the end it's really all a balancing between quality journalism and profit. Sure the Huffington Post has some ridiculous headlines to get those clicks, but that doesn't discredit them as a reputable news source for the other great stories they've broke.
But, I think my response might have been confusing. I don't think that news should be profit motivated. I was trying to offer why this hyperbole shtick was happening from the news outlets perspective. And from their perspective this is what people want. How to reengage with the audience in a responsible matter that won't put the company in the tubes is another debate. A debate that I hope will reinvigorating good journalism.
- 1 year ago
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Philip_Robibero
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Lucretia_Gross
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I know that, in my Freshman year (high school!) journalism class, I learned that it was most important to get as much INFORMATION in the headline as possible without going over the character limit. Sensationalism of ANY kind was abhorrent. This is the "tabloidization" of our lives, America. Get pissed or get used to it.
- 1 year ago
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Lucretia_Gross
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remanns
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Lucretia_Gross:
Point! +^d.
- 1 year ago
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remanns
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Andy_Mesa
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In every case I would click on the bottom one. Also, I never click on headlines that end in a question mark.
- 1 year ago
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Andy_Mesa
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MoonLoon
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I choose to challenge the statement, that a million monkeys typing 24 hours a day can reproduce the works of Shakespeare!
I do support the fact that one lying journalist can make a bigger impact than a million typing monkeys!
- 1 year ago
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MoonLoon
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3ringquercus
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Well....they always told us to use strong verbs in writing class, didn't they? I was only disappointed that Fox News wasn't actually destroyed, got my hopes up dontcha know....
- 1 year ago
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3ringquercus
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Argon18
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3ringquercus:
Isn't there a difference between "strong" verbs that are misleading and more accurate verbs that may not be as evocative?
Would a writing class encourage such exaggeration as "destroy" to describe the kind of derision that The Daily Show used? Or would they favor more accurate description like "humiliated" instead?
If that was the case then they would be teaching students to use the more radical exaggerations like "Has Headline Hyperbole ANALLY RAPED THEN MURDERED AND HID THE BODY OF the Blogosphere?" that was suggested wouldn't they?
- 1 year ago
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Argon18
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DonBueno
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Ron Paul/Jon Stewart 2012!!!!
- 1 year ago
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DonBueno
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Argon18
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DonBueno:
Didn't you watch the unedited interview?
Jon himself said his running for Vice President was "a very bad idea since I have pictures in a shoebox that even prevent me from working at the post office"
I guess that was an example of not doing what Mario used as point #4
- 1 year ago
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Argon18
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EmperorThan
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Yeah I think the article after this was titled "Turkish Girl Buried Alive for Talking to Boys" I mean TALK ABOUT EXAGGERATION!....
"oh... oh it really happened? Oh boy..."
- 1 year ago
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EmperorThan
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CapnDeeth
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Jon Stewart is the only reason why I'm agnostic in lieu of atheist....because, if a god exists...he' it.
- 1 year ago
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CapnDeeth
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obamaisajoke [removed]
- This comment was removed as a violation of community guidelines.
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obamaisajoke [removed]
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pill540
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obamaisajoke:
right that makes total sense...the majority of the population was compelled by political bogs...had nothing to do with the the previous administrations zealous ideology or their embarrassing incompetence and almost complete denial of reality...musta been the blogs
- 1 year ago
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pill540
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shizzam
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pill540:
burn!
- 1 year ago
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shizzam
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crazycatgirl
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LOL i might have to actually start watching the daily show now!!! thanks!
- 1 year ago
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crazycatgirl
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eternal_springs
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Stewart is very, very good. That was hilarious!!
- 1 year ago
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eternal_springs
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thedez
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and that's fights get started over accidentally scuffing someone's puma's
- 1 year ago
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thedez
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hack26
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Gotta love Stewart and all his skullf#@king.
- 1 year ago
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hack26
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EthicalVegan
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hack26:
He's near-genius, isn't he?!
- 1 year ago
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EthicalVegan
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Nephwrack
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LOL
- 1 year ago
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Nephwrack
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ocanada
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Fox news understand that. Thats why their headline for the Presidents first remarks on the crises was the headline above.
my piece compiling the reaction of the right wing media on the disaster in Haiti was simply titled, "US Conservative Media Reacts to Haiti" Self explanatory title, no editorialization of the issue. I let the facts of the coverage speak for themselves. After all the peraugative is "We report you decide"
"http://current.com/items/91929016_u-s-conservative-media-reacts-to-haiti.htm"
- 1 year ago
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ocanada
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mario_a
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ocanada:
Not to nitpick, but choosing to focus on the US Conservative Media's reaction is an editorial decision. That said, your headline is certainly less sensational.
- 1 year ago
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mario_a
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ocanada
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mario_a:
I should have been more clear. I simply meant I didn't editorialize in the headline. I preface the article by saying that any media advocacy organization will have biases, and that any editorialization is strictly my own. However the facts of the article didn't change for that reason. Sadly they remained the same and I make no claims in the article, only give accurate attributions to conservative media outlets.
The difference between a sensational blog headline and the headline of a news organization should be quite clear in one distinction. The danger a sensational headline like this actually posed in the face of a life and death situation. I would never argue there isn't a right to such sensationalism, its free speech but it can also be argued that irresponsible free speech that persuaded someone from giving to Haitian relief efforts or equated the relief efforts as impeding American national security have caused meaningful harm amongst the electorate and perhaps cost lives. Its sad that wasn't weighed at a so called serious news organization.
- 1 year ago
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ocanada
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EmperorThan
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ocanada:
But yeah the title of this article should have been "Has Headline Hyperbole ANALLY RAPED THEN MURDERED AND HID THE BODY OF the Blogosphere?"
- 1 year ago
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EmperorThan
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remanns
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EmperorThan:
That was funny as hell.! +^d with feeling!
- 1 year ago
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remanns
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remanns
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EmperorThan:
Seriously,.............still laughing.
- 1 year ago
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remanns
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mario_a
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EmperorThan:
Oh man, where were you when I was writing that headline?
- 1 year ago
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mario_a
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remanns
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Nah. Same old,...same old. You want to have a "punch" lead,....and most content is weak. Next.
- 1 year ago
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remanns
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ahappymintleaf
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I want to go watch this episode now. Stewart makes a very strong point here. It's not at all a stretch to say that the language we use highly colors our perception of reality, and when many people might not have the time or desire to investigate to the level that they should, news media should at least view their work not as a business but a service.
Out of the titles presented, I wouldn't say that the latter examples were much less intriguing than the former. They were much more substantive, reporting the factual quotes that are most gripping from what is reported opposed to reducing every instance of opinion divergence as a full-blown conflict. Pop culture news has gone to everyone's heads.
- 1 year ago
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ahappymintleaf
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derk
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http://voices.washingtonpost.com/thefix/fix-notes/bill-oreilly-vs-jon-stewart-vi...
I have watched this 3 times ... and it just keeps getting better.
As for your question: Censorship is a very, very bad thing. Nobody should want more of it from their media.
- 1 year ago
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derk
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shizzam
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stewart is god
- 1 year ago
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shizzam
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lilysol
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At least 'eviscerates' is creative. Obama purportedly "slams" someone on CNN.com almost daily. I think it is not only used for hyperbole, but also points to either the limited vocabulary of the journalist, or his/her low opinion of the American reader.
- 1 year ago
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lilysol
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mario_a
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lilysol:
Interesting. Do you think "lazy journalism" factors into the recycling of verb use?
Let's say a headline that includes the word "slam" translates into thousands of comments and hundreds of thousands of pageviews, then wouldn't a website looking to increase metrics and ad revenue choose to incorporate that particular word more often?
- 1 year ago
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mario_a
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DRudeBoy
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lilysol:
I'd go with a very low opinion of the American reader.
- 1 year ago
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DRudeBoy
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Argon18
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Even Current is not immune to the pressure of popularity to grab attention with sensational headlines in its stories.
I've seen plenty of the same kind of thing here as well.
I personally think it undermines the story to have a sensational headline since even if you get people to click on it what good does it do to what the story is trying to convey?
It is the same principle as the quote "For what does it profit a man to gain the whole world, and forfeit his soul?" since the quality of the story suffers when the priority of popularity and sensationalism is put above the credibility and facts.
I got to admit though that I loved it when Jon Stewart suggested "Stewart Skullfucks the Blogosphere" since that kind of extreme exaggeration did put the cap on the point he was making.
- 1 year ago
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Argon18
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mario_a
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Argon18:
Excellent points, and you're absolutely right about Current not being immune. But there is a slight difference there, with the exception of the content we produce in house (which is tiny compared to community submissions daily), the community is predominately writing the headlines for stories on the site.
That said, this introduces another very interesting question: "How many people look past the headlines?" If I had to wager a bet, I would rank activity in descending order of magnitude as follows:
1. Read headlines only
2. Click on headlines, scan summary of story
3. Click on headlines, and actually read the story
4. Click on headlines, read story, clickthrough to source materialsMy best guess would be that the bulk of activity happens in buckets 1 & 2, whereas 3 & 4 are the exception.
So I ask this, is reading source material the only way to wade through the sensationalism? And a follow up, do people have time to actually do this?
- 1 year ago
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mario_a
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Argon18
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mario_a:
That was what I mainly meant was the community that submits them choosing the headlines.
In answer to your questions, it depends on the quality of the story and the source materials since I have seen a lot of them have very little beyond the headline and even when reading the article it is linked to provides not much more than what posted.
So although I agree with your points 1 & 2 it does depend on the quality of the story since even doing 3 & 4 doesn't guarantee it will help.
- 1 year ago
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Argon18
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mario_a
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Argon18:
Great point. A sexy headline coupled with a sub-par recap of a mediocre source story really doesn't make for very good journalism, but the sad thing is it could make for a really successful piece of content online.
I guess the point I'd like to investigate further is, with the decline of traditional journalism and the rise of new media, where do we draw the line qualitatively?
- 1 year ago
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mario_a
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Argon18
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mario_a:
By the effort put into it I would guess.
Citizen journalist don't have the time or resources that went into the Watergate investigation, but at least they could have enough integrity to know the difference between opinions and facts then check the facts that they do put in the story and present what evidence is available to support them.
- 1 year ago
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Argon18
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remanns
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mario_a:
I read the source material and all the comments made up to that point. If I don't have the time for that,....I don't read the post. Current is for people with some free time,...this is not where I go for concise "hot off the presses" material to begin with.
It is however a good place to find some diverse perspectives. Interesting folk. My 2 bits. - 1 year ago
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remanns
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remanns
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Argon18:
You had me at "skullfuck".
- 1 year ago
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remanns
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mario_a
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remanns:
I like how you think. Thanks for the input!
- 1 year ago
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mario_a
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hunzedog
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remanns:
freedom of cussin
- 1 year ago
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hunzedog
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ras_menelik
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Blogger Evisceration!
- 1 year ago
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ras_menelik
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idealist
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ras_menelik:
awww yea! i love that movie! evidently there's 3 more sequels but ive only seen the first and second films.
- 1 year ago
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idealist
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Saladin
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That was a good bit.
The cynicism and hyper-partisanship of blogs does get really tiresome. It also demeans reality.
- 1 year ago
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Saladin
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PigFarmington
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I hate HuffPost, they're censor-happy.
- 1 year ago
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PigFarmington