Super Bowl ads show depressed men

All I can say about the Ads this year is they were over rated and way over priced. All the hype that goes into the event is all BS just another marketing scam that gets a billion dollors just for being.

I don't understand...why would you be in a relationship with a woman you didn't like? Or rather, why would you compromise yourself so much in a relationship, that your only escape was a gas-guzzling car? This isn't an issue particular to men. It pertains to all of society. Don't get married to get married. Don't date to date.

Cult of bearing up.

oh geeze its just a stupid commercial with guys bitching about stupid shit they "put up with" because they love their wives. man's last stand. ha yeah because when it comes down to it, your all pussy whipped

I hate commercials. Watching them reminds me how stupid and superficial we have become.

I totally agree with everyone that said this has been over analyzed. What if the whole point of this ad (and after all it is an ad right?) was to not "forget your dinosaur"? If the commercial really got to you on a deeper level then maybe you shouldn't be watching so much tv.... just a thought.

Yea, my hubby and I were discussing just how sexist this ad is. It even suggests that the bullshit he puts up with at work is all for her too and therefore he is sacrificing his life so she can have a better one...? Because she doesn't have a job? It's just hard to decide where the insinuation stops.

and then I will divorce you for buying a charger :D

i swear to god the guy with the beard is the dude from everyday. the guy who takes a picture of himself everday from youtube.

What a great deconstruction of these horrible commercials.

*anger about commercial* *writes something to show world anger* *desperate attempt at attention*

the Doritos commercial with the little kid was the best one

I have a vaj and these commercials emasculated me. I find those cars unbelievably sexy. Have you ever seen them fixed up as a police cruiser with the ram in front? rrraow
I think that these fictional men have more problems getting an erection then placating their fictional wives. Can you say mid-life-crisis? Since when is that cool?

Thats because men grow up to play an adult version of house with their significant other. It's also such a rat race out there it doesn't leave much time for much else. Men still like to play when their older, and have toys. Everything has got to be just right otherwise, and having kids and an awesome wife can take president.

Honestly every commercial during the Super Bowl this year was idiotic, demeaning, and just plain stupid. That and it makes me sad that this is the type of posts/commentary our culture has had to resort to in order to get people talking about gender bias and stereotypes. But even more sadly by calling for an intelligent, honest, open, academically researched debate around the real issue I will be labeled as clueless or ignorant or plain not understanding the purpose of the post. :(

i feel they're over-analyzing it...

I don’t think there’s anything wrong with this ad at all. If anything I find fault in the overbearing and rigid analysis of what it actually means. There are plenty of men out in the world (me included) that aren’t big fans of traditional gender roles but that being said it don’t think it’s necessarily or as implied always a sign of weakness when a man or woman chooses to only commit to a relationship that doesn’t conform the their ideal.

I for instance would love to date a girl that drank/smoked/cursed like a sailor, listened only to eighties hardcore, that had a job in video games, who was a world class fishermen, target shooter and boxer. She would also have a gigantic ass and a waist no wider than a broomstick. So does the fact that I might I settle down with a girl lacking some or all of those qualities actually constitute a weakness or does that mean I might possess the strength of foresight and humility to admit that that girl probably doesn’t exist and that it’s possible that I could come to enjoy the company of someone outside my imaginary ideal?

I AM THOR!

rickm8,
OMG... better start seeing from the inside. You are in power of Your life. Any great counselor can help you. Best of Luck!

It's like man suffrage. oh woo is me, my wife has to make me do stuff and I have to work too, but i still have a masculine car. It pissed me off. I did like the Dove for men, Showing a man threw stages of his life, which was also a bit suffrage esq. and in the end he has accomplished all of these amazing things and now he can clean his skin with the same passion. It did sort of sell to a different part of life, it sort of grabbed at, not our insecurities, but something different it almost made use feel ok with being mediocre cause we'll always have the soap the car and the women.

I cannot believe how many people are so weak minded to buy the ideas commercials put forth as REALITY . THEY ARE SELLING STUFF . It is their job to make out how unhappy you will be , until you give them money . Then they will TELL you , you NEED something else ..... It never ends . These . are . LIES .

I believe men have been emasculated by wives for a while, this is nothing new. Do you think that our generation is the first to call a wife or girlfriend the 'ball and chain', or talk about being 'whipped' because they won't let us do what men do to have fun? This is nothing new, men lose a lot of dignity when they make the commitment, from their peers and to themselves. While it may not be true, it's been interpreted in this way for a while. Get over it, women make mens lives something they don't want, but we have to do it.

"This is the most depressing commercial I've ever seen. The ad portrays men as victims to their wives."

OR it was a form of humor... just sayin, you should lighten up a bit...

Seriously all the commercials pretty much sucked. I guess they assumed (and we all know what that means) that the Colts would crush the Saints so nobody would really watch the game live.

I mean the commercials were so terrible that in the end my personal favorite was not even a "real" commercial--it featured David Letterman complete with Colts jersey complaining about his lousy Super Bowl party to Oprah and Jay Leno commenting he just said that because he (Jay) was there.

Commercials are mind pollution. Why are people forgetting this fact? Widespread ADD and schizophrenia (ADD can be a positive social evolution, though) have been linked to connecting information improperly in our heads using "flashes".
And actually... commercials are really quite unique in that they really can't offer you any unbiased, REAL information. Unlike a book, a walk through the park or a conversation... commercials are engineered to implant ideas and values in your head for no other reason than money. I consider it exploitation.

Now it's even worse. They tell us that we're depressed... they tell men to keep their pimp hand strong or that saying yes to women makes you whipped... etc, filling us with psychosomatic garbage. Essentially they serve to make improper connections between things in our heads... like a brand icon supposedly connected to "quality" and "love"... and even worse... commercials teach us to want things we don't need. This creates endless waste... and as entropy builds in our world... we begin to drown in that waste... which is the state we're currently in.

Say no to mind control!

The only reson ads like this are I'd to get men to alienate women from the real problems of there lives, go fast,get young

The only reson ads like this are I'd to get men to alienate women from the real problems of there lives, go fast,get young

I am sure masculine rights activists are happy. You know, those insidious bastards with their masculine studies majors, that lobby congress and fight for their rights to behave like men and right not conform to societal expectations that they shave their balls, go to the tanning saloons, listen to Emo/hipster music and cut themselves.

Commercials sucked this time. I saw no funny ones at alll. The only one that made me laugh was the one about "Man's Last Stand"...

It was hilarious...

I wish more colleges offered Men in Society courses.

masculinity has become a social faux pas in todays society. men are expected to shave all the hair off their bodies, be overly emotional, be overly sensitive, etc. etc...

sooner or later most women are going to realize that they'd rather have their men look and behave like actual men.