Comedy | March 08, 2010 | 17 comments

Logorama Wins the 2010 Oscar for Best Animated Short Film

source: http://disembedded.wordpress.com/2010/03/08/logorama-wins-the-2010-oscar-for-best-animated-s...

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“Logorama” is an award-winning, provocative and daring animated short film from the French H5 design collective, directed by François Alaux. The film screened this year as an Official Selection at The Sundance Film Festival, and it has now won the 2010 Academy Award for Best Animated Short Film.

The film takes the viewer on an entertaining, violent, profane, action-packed caper set in a world comprised entirely of well-known corporate logos and iconic mascots. How familiar are the stars of this film? Well, an evil Ronald McDonald embarks upon a shooting spree on a street overflowing with 7-Elevens, U-Haul trucks, Wal-Marts and Pizza Huts. The Michelin Men are bumbling, foul-mouthed cops on his trail, and Bob’s Big Boy picks his nose and flings it on an unsuspecting victim.

But make no mistake, “Logorama” is a cleverly executed critique of our times. Our world is fueled with the signatures of commerce and consumption, where everyday symbols are imprinted in our collective memories, nagging away on the subconscious, hand in pocket and ready to draw money from our wallets. It is within this context that H5 go far beyond a simple exercise in artistic defiance. This is the beauty of their work: they transgress the graphic codes of our everyday experience. They place them within a completely different context, which sufficiently sparks considerable food for thought.

This piece includes colorful photographs and illustrations, a video of the producer's Oscar thank-you comments and the full version of the Oscar-winning animated short film, “Logorama.”

Please visit my website to view these colorful photographs and illustrations, and to watch the video and award-winning animated short film:

http://disembedded.wordpress.com/2010/03/08/logorama-wins-the-2010-oscar-for-bes...
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