A Lesson from Chrysler: Tweet With “#&@&ing” Care
source: http://soshable.com/a-lesson-from-chrysler-tweet-with-ing-care/
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- cclark_productions
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On social media, mistakes happen way too often. The ease of the medium has made it to where Tweets and Facebook updates can be sent to thousands of people in seconds without much effort and even less thought. When people are using the same devices to manage multiple accounts, the results are not always pleasant.
Chrysler learned that lesson the hard way yesterday when the Tweet above was posted by someone representing their account through their Social Media Marketing Firm, New Media Strategies. The employee has since been fired and Chrysler has apologized for the mistake.
In reality, it’s not that big of a deal. In fact, their following has grown faster than normal as a result of the story. Still, there are some key tips that companies should consider when handling their social media (or paying others to do it for them).
Chrysler learned that lesson the hard way yesterday when the Tweet above was posted by someone representing their account through their Social Media Marketing Firm, New Media Strategies. The employee has since been fired and Chrysler has apologized for the mistake.
In reality, it’s not that big of a deal. In fact, their following has grown faster than normal as a result of the story. Still, there are some key tips that companies should consider when handling their social media (or paying others to do it for them).
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aaron1972
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Another too good to be true tweet....
- 1 year ago
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aaron1972
