Do Bill Maher and Jon Stewart get free passes to exploit the use of chimps in advertising?
source: http://chimptrainersdaughter.blogspot.com/2011/12/do-bill-maher-and-jon-stewart-get-free.html
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- naturallady
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Maybe guys like Bill and Jon simply don’t know that using chimps in gratuitous efforts to promote their products actually hurts conservation education efforts. Maybe they don’t know how hard ‒ and how passionately ‒ animal welfare advocates are working to get marketers and filmmakers to stop exploiting chimps for crass commercialism. Or maybe they just don’t care.
Bill Maher has recently resurrected an ad with three chimps wearing Santa hats and religious necklaces, to promote his movie about religion. Jon Stewart’s use of a chimp in an office setting is even more enduring than Maher’s ad. For the cover of his book, Earth (The Book), Jon is pictured with Ricky, a circus chimp, sitting at a desk.
Animal welfare advocates have trouble convincing the public that chimpanzees are endangered. According to studies, this public ignorance is likely the result of media misportrayals of chimpanzees in movies, television and advertisements. When people see images of chimpanzees in typically human settings (such as an office space), or wearing human garb, they are more likely to perceive wild populations as being stable and healthy.
In other words, ads like those used by Maher and Stewart hurt our ability to convince the public that chimps are endangered and need our protection.
Their use of chimpanzees for product promotion is wrong. We expect better from them.
Bill Maher has recently resurrected an ad with three chimps wearing Santa hats and religious necklaces, to promote his movie about religion. Jon Stewart’s use of a chimp in an office setting is even more enduring than Maher’s ad. For the cover of his book, Earth (The Book), Jon is pictured with Ricky, a circus chimp, sitting at a desk.
Animal welfare advocates have trouble convincing the public that chimpanzees are endangered. According to studies, this public ignorance is likely the result of media misportrayals of chimpanzees in movies, television and advertisements. When people see images of chimpanzees in typically human settings (such as an office space), or wearing human garb, they are more likely to perceive wild populations as being stable and healthy.
In other words, ads like those used by Maher and Stewart hurt our ability to convince the public that chimps are endangered and need our protection.
Their use of chimpanzees for product promotion is wrong. We expect better from them.
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- tags:
- Advertising, Jon Stewart, Bill Maher, Chimpanzees
