EA "Not Happy" Until It Takes Shooter Market from Activision
Electronic Arts plans on aggressively taking over the first-person shooter market, and is "not going to be happy" until it has taken leadership back from Activision, describing a complete takeover as "an important strategic priority" of the company for the immediate future.
When asked about the company's expecations for the upcoming Medal of Honor revival, CEO John Riccitello was bullish, saying that "we're not going to be happy until we've taken the leadership back in the first-person shooter category."
"The tip of the spear is the combination of Battlefield: Bad Company and Medal of Honor," said Riccitello. "So we fully expect [Medal of Honor] to be a succesful title this year. We're using a lot of the same technology between the two, the multiplayer game that is part of Medal of Honor this year is in fact built by our DICE Studio, which builds the Battlefield: Bad Company and Battlefield franchises for us. And we think it's a particularly strong title."
"So, we've made great strides with Battlefield: Bad Company, and we expect to make further strides with Medal of Honor, and we have strong plans for years to come. This is an important strategic priority inside of our company, taking market share precisely here."
When asked about the company's expecations for the upcoming Medal of Honor revival, CEO John Riccitello was bullish, saying that "we're not going to be happy until we've taken the leadership back in the first-person shooter category."
"The tip of the spear is the combination of Battlefield: Bad Company and Medal of Honor," said Riccitello. "So we fully expect [Medal of Honor] to be a succesful title this year. We're using a lot of the same technology between the two, the multiplayer game that is part of Medal of Honor this year is in fact built by our DICE Studio, which builds the Battlefield: Bad Company and Battlefield franchises for us. And we think it's a particularly strong title."
"So, we've made great strides with Battlefield: Bad Company, and we expect to make further strides with Medal of Honor, and we have strong plans for years to come. This is an important strategic priority inside of our company, taking market share precisely here."
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- groups:
- Gaming
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- tags:
- EA, first person shooters
