Redbox Now Testing Out Game Rentals in Three States
source: http://www.joystiq.com/2009/06/02/redbox-experimenting-with-video-game-rentals/
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- Kaveh_Kompani
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Redbox Kiosks are now offering game rentals for $2 a day at 150 locations in Nevada, North Carolina and Texas.
An analyst with a New York firm examined kiosks in Austin, Texas, finding on average 2.8 different titles on three different platforms. In other words, nine games. Also curious to the analyst was the fact only 28 percent of kiosks were renting Wii games, despite the fact that console is found in nearly 29 million American homes, the highest penetration of any. Inversely, PS3 titles were found in 39 percent of kiosks, despite having the lowest market penetration. Xbox 360 games accounted for the other third.
"We had hoped to see a larger selection initially when consumers are likely to form initial impressions of the service and determine whether or not they will return at a later date," the analyst wrote.
This is a simple test to see if Redbox users are interested in having other kinds of entertainment available besides DVDs and Blu-Ray discs. No doubt the company will find that, given the right games, videogame rentals can be quite lucrative. Just ask GameFly.
An analyst with a New York firm examined kiosks in Austin, Texas, finding on average 2.8 different titles on three different platforms. In other words, nine games. Also curious to the analyst was the fact only 28 percent of kiosks were renting Wii games, despite the fact that console is found in nearly 29 million American homes, the highest penetration of any. Inversely, PS3 titles were found in 39 percent of kiosks, despite having the lowest market penetration. Xbox 360 games accounted for the other third.
"We had hoped to see a larger selection initially when consumers are likely to form initial impressions of the service and determine whether or not they will return at a later date," the analyst wrote.
This is a simple test to see if Redbox users are interested in having other kinds of entertainment available besides DVDs and Blu-Ray discs. No doubt the company will find that, given the right games, videogame rentals can be quite lucrative. Just ask GameFly.
