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The Internet Movie Database, a subsidiary of Amazon (NSDQ: AMZN).com, has begun showing more than 6,000 feature films and television shows on its site for free.

Col Needham, founder and managing director of IMDb.com, said in a statement that the move reflects IMDb's mission to be the world's most comprehensive source of movie, TV, and celebrity information, products, and services.

More Personal Tech InsightsWhite PapersKleer Advantages Over BluetoothWhy Virtual Worlds Can Matter "We're excited to offer our users a simple online experience to watch full-length movies and TV episodes for free," he said. "Our goal is to show our users every movie and TV show on the Internet for free on IMDb.com."
But the distance between the present and that goal represents a revenue opportunity for Amazon.

"On title pages where IMDb does not have the content available for free, users can click on the Amazon Video On Demand button to rent or purchase the video from Amazon," an Amazon spokesperson said via e-mail. "It's great to offer customers choice. They can decide whether to watch an ad-supported movie or show on IMDb for free or rent or purchase a movie and show immediately from AVOD without commercials. So it's really the best of both worlds for TV and movie fans."

This is perhaps not the best news for Apple and its iTunes ecosystem, which faces an increasingly appealing and diverse set of film and video offerings from Amazon and IMDb.

[Editor's Note: Unfortunately the service is currently only available to US users due to licensing issues.]
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