Movies | September 24, 2008 | 5 comments

New Brit film going for the mother of all releases

source: http://uk.gizmodo.com/2008/09/23/brit_indie_film_to_adopt_radic.html

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mattbrawn
UK filmmakers Revolver Entertainment are breaking free from the standard marketing campaign and releasing their next film on all formats, at the same time.

The film, entitled 'Mum & Dad' is released on December 26th, and will see Revolver become the first ever "UK distributor to release a movie on all platforms at the same time." Meaning the film will simultaneously appear in cinemas, on DVD, on on-demand, via rental and on TV. A rather risky experiment I'm sure you'll agree, but will it payoff?

Here's a little lowdown on the film of Gizmodo UK:
"The film is about a 'Texas Chainsaw Massacre' style family that lives at the end of Heathrow Airport and abducts ground staff and the like for dastardly deeds. It has gathered rather mixed reviews from those who have seen early screeners and being a low-budget indie release the results won't exactly be that meaningful as a judge of its success."
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5 comments // New Brit film going for the mother of all releases

  • Mr_Costello
    • 0
      Mr_Costello  

    • The announcement alone will generate enough PR. When the film gets released, hopefully people will recall the hype, regardless of the format.

    • 3 years ago
  • messiahpal
    • 0
      messiahpal  

    • I don't know how I feel about this quite yet. It's a pretty interesting idea, and I think it's going to generate a lot of buzz for this movie. I think having so much of the same thing available all at one time might be overwhelming for the public.

      But at the same time, I like the idea of going to a movie and being able to buy it on DVD right after seeing it.

      I will look forward to seeing how this will all pan out.

    • 3 years ago
  • rwylie
    • 0
      rwylie  

    • Woah, that's honestly quite radical, on all formats? Interesting to see what it does to the sales on each of them, compared with the traditional method.

    • 3 years ago
  • abbym0308
    • 0
      abbym0308  

    • Wasn't there another US film that did this a few months ago? I feel like there was...
      Anyways, I think it's a good effort to combat piracy, but not necessarily the best approach. It'll get more people to see the movie "legally", but probably not make that big of a dent. If this method worked, it surely would be the norm in film releases by now, right?
      Although, maybe we need to see a big huge blockbuster make an all-format release, rather than a slightly obscure film with mixed reviews, to see if it really pays off.

    • 3 years ago
  • richjm
    • 0
      richjm  

    • Sounds very cool indeed.

      Will it mean people don't go to the cinema though and just download the films from torrents?

    • 3 years ago
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