Movies | April 15, 2009 | 0 comments

When ARGs Get Too Complicated with Terminator: Salvation

jlichman
An Alternate Reality Game (ARG) is a marketing tool that's become popular in the last few years--famously with the Joker campaigns in The Dark Knight, We Love Bees with Halo 2 and had its' start with The Last Broadcast and Blair Witch Project, which was less "game-y."

Now it seems like it isn't Summer Blockbuster Season unless there's multiple ARGs happening--and it seems like they're getting overly complex according to The Bad and Ugly:

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Instead of setting a time limit, this is the ULTRA annoying part, where the RED numbers tell me what I need to level up, but I can only assign my 1 processing speed per-click. That means, in the above screenshot, I need to put “1″ in the “Invest” box under “Oil” and click “Develop Processor” 87 more times.

When I level up, I expect to get a processing point (so I’ll go to 2) and I’ll maybe only have to press “Develop Processor” and re-load the page something like 44 times for more “Oil” knowledge. Get it?

At some point, you will be assigned military units and those units can also partner with other players, who you can speak to in the forums…AHHH!
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