Movies | May 10, 2009 | 1 comment

“Valentino” quietly prospers using "DIY" distribution method

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Pericles_Lewnes
Directed and produced by Matt Tyrnauer, a Vanity Fair correspondent, “Valentino” has been quietly selling out engagements in art houses across the country. After seven weeks of release, the film, now playing in 28 locations, has sold $736,755 in tickets – a very good showing for the embattled genre...

... The results are notable because Mr. Tyrnauer, a first-time filmmaker, turned down distribution offers from established companies - he’s not saying which ones – in favor of going it alone. The DIY-route in general is one that more filmmakers are pursuing as the specialty business shrinks...

The results are notable because Mr. Tyrnauer, a first-time filmmaker, turned down distribution offers from established companies - he’s not saying which ones – in favor of going it alone. The DIY-route in general is one that more filmmakers are pursuing as the specialty business shrinks.

Publishers have noticed and are releasing at least two new books on the subject: “The Reel Truth” by Reed Martin and the tentatively titled “A Practical Guide to the New World of DIY, Web and Hybrid Distribution for Filmmakers” by Jon Reiss.

Details on The Reel Truth are below in the reply section.

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Read The Rest of the article at the New York Times' "The Carpetbagger Blog" - The Hollywood Blog of the New York Times --

http://carpetbagger.blogs.nytimes.com/2009/05/08/with-all-eyes-on-summer-blockbu...
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Pericles_Lewnes
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1 comment // “Valentino” quietly prospers using "DIY" distribution method

  • Pericles_Lewnes
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      Pericles_Lewnes  
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    • Throughout his nearly 500-page moviemaking primer, The Reel Truth, Reed Martin repeats variations on the Dickensian mantra: “It is both the best of times and the worst of times for independent filmmakers.”

      At the same time that increasingly sophisticated (and decreasingly cost-prohibitive) digital equipment has made it easier for beginning filmmakers to produce technically proficient features, the glut of product, combined with rising distribution costs and media consolidation, has drastically raised the odds against getting a completed film released. To make matters even more daunting, the ramifications of new video-on-demand and Internet-streaming-delivery methods have yet to be fully understood. Will the new technologies level the playing field for independents or make it even more difficult to gain attention and recoup financial investments?

      Martin, an entertainment reporter and former marketing executive, is well aware of the complexities and contradictions inherent in the minefield of independent filmmaking, and his book provides the most up-to-date guide readers could want.

    • 3 years ago
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