Warner Bros. marketing department flummoxed over "Where the Wild Things Are"
source: http://adage.com/madisonandvine/article?article_id=136651
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- vistapoint
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""It doesn't look like a family movie," said the head of creative advertising at a rival studio familiar with Warner's angst. "Are they going for the cineastes or are they going to convince kids to go? It's the most interesting marketing problem in town right now." "
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- Entertainment, Movies, Film, TV and Film, 1 more
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- tags:
- Entertainment, Movies, TV and Film, Film, 4 more
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Gregsalter
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It seems a funny film to market. The question is how are they going to do it?
- 2 years ago
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Gregsalter
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vistapoint
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Another fun excerpt:
"How does a costly motion picture intended to be a broadly accessible, kid-friendly family film turn out not to be so? And how does a studio market such a surprise?
Marketing executives at Warner Bros. wrestling with that issue declined to be interviewed by Advertising Age. Nevertheless, the studio appears to be facing at least one of two equally scary realities.
The first is that it may simply have lost control of the creators. Mr. Jonze, the director of quirky, sophisticated adult films such as "Being John Malkovich" and "Adaptation," was hardly a "safe" choice for a kids' movie. The "Wild Things" script comes from the Gen X literary icon Dave Eggers, author of "A Heartbreaking Work of Staggering Genius." Neither man screams "Bambi." "
- 3 years ago
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vistapoint
