Movies | May 17, 2009 | 2 comments

Foreign Films Get a Hand From Hollywood

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"There is a lot of Hollywood in “Keinohrhasen,” a German romantic comedy, and it isn’t limited to the opposites-attract theme. The film stars Til Schweiger, the German answer to Brad Pitt, and Mr. Schweiger co-produced it with Warner Brothers. They have raked in a respectable Hollywood-level box office take from the movie, too: more than €45 million, or $61 million, in ticket sales.

“Keinohrhasen” is one of a growing number of films produced or financed by Hollywood but aimed largely at audiences in other countries, with local stars, directors and business partners. U.S. movie studios have been building their local production arms over the past decade. After a slow start, executives say the investment of time and money is starting to reap rewards.

“The audiences in these countries, they love their football, they love their television, they love their music, they love their films,” said Richard Fox, executive vice president of Warner Brothers International.

Indeed, locally produced films are enjoying a rise in popularity across many countries in Europe, Asia and elsewhere. In Britain, France, Germany, Italy and Spain, local productions accounted for 28 percent of box office receipts last year, up from 17 percent a decade earlier, according to Screen Digest, a research company in London.

The Cannes Film Festival, which started Wednesday, reflects the rising fortunes of local filmmaking in myriad markets, with a relative dearth of American movies in the official selection this year.

Hollywood has certainly not given up on exporting its own, U.S.-made fare. Blockbusters are as popular as ever internationally, and now consistently generate more of their revenue outside the United States than they do at home. But many lower-profile Hollywood films struggle to connect with international audiences, and that is where local production comes in.

“For a studio to thrive they are going to have to keep delivering blockbusters, but will also have to operate with a tremendous amount of cultural expertise in markets around the world,” said James Schamus, chief executive of Focus Features, a Universal Pictures division that includes that studio’s international filmmaking business."
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2 comments // Foreign Films Get a Hand From Hollywood

  • fairverona
  • fairverona
    • 0
      fairverona  
    • SIN NOMBRE (NAMELESS) is a new film about the trecherous obstacles that lay before anyone who dares to chase their desires.
      We instantly are taken into the belly of the beast by "Casper" into the gang lifestyle of "La Mara". His lifestyle is to uphold the gang, teach an apprentice about La Mara and sacrifies everything else.
      Meanwhile, in Guatamala, a young girl is reunited with her father whom takes her on a journey towards New Jersey. They cross rivers, jungles, and hope a train headed towards the Texas Border.
      Casper is betrayed by the leader, so to prove his loyalty, they board a train and rob the poor immigrants. The leader see the young girl and starts raping her, so Casper takes out a large knife and cuts his head off, saving the girl.
      As a marked man, the gang begins to pursue Casper along the railways. Cida, the girl he saved in the meantime befriends Casper despite her father's warnings. She trusts him and eventually follows him separating from her father on the train.
      As the train approaches a town, the police raid the rails and while trying to escape, her father falls under the tracks. Cida and Casper make the final approach with help from his aunt but she warns that La Mara are hunting him.
      I will not spoil the film but it has deep metaphors throughout ,as we all try to find a better life and we can encounter brutal obstacles.
      This film can show that its not what happens but how we respond.
      SIN NOMBRE is a Great Film, strong script and new actors with real talent.

    • 2 years ago
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