Movies | July 10, 2009 | 4 comments

Summer Box Office Is Affected by Twitter? Duh.

source: http://www.thewrap.com/article/summer-box-office-twitter-effect_4229

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jlichman
If the world seems to turn faster with each passing month, then don’t be surprised that the weekend box office has now shrunk to a single day: Friday.

The rise of social networking, studio executives say, is driving a near-instantaneous word of mouth effect that is doing much to hyper-charge Hollywood’s multi-million-dollar marketing efforts...or to defeat them a lot faster than usual.

A movie like “Up,” for example, had Disney executives surprised at its opening weekend success, which outstripped projections and brought in $68 million domestically.

Studio tracking did not indicate that the movie would have strong appeal to adults without children, one executive said, but by Saturday exhibitors were noting that that exact demographic was going to the movie.

"It's a new phenomenon and we're really seeing it this summer,” said Dick Cook, the chairman of Walt Disney Studios. “Clearly there's a Twitter effect."

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Not that this is that surprising, but it does bring up an interesting point as we're in the age of the webcam reviewer and twitter being used as a means of instant crowd-sourcing.

Also, check out the awesome photoshop that must've taken 10 days to make.
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    Tech,   Movies,   Movie News,   Twitter,   3 more
  2. tags:
    Tech,  Movies,  Twitter,  Movie News,  3 more
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4 comments // Summer Box Office Is Affected by Twitter? Duh.

  • nextweektuesday
  • Argon18
    • 0
      Argon18  
    • nextweektuesday:

      Even though I am a huge fan of Marina, I wasn't going to see it either because I could already tell from the trailer it was not a movie that I would personally like.

      But there are a lot of others that would and it is an extra source of advertising for them.

    • 2 years ago
  • Argon18
    • 0
      Argon18  
    • Image

    • If influencial people like Marina Orlova are mentioning Bruno on Twitter in a favorable light then that is going to have an effect on a lot of her fans.

      They will probably go see the movie since she recommended it.

    • 2 years ago
  • sarahlane
    • 0
      sarahlane  

    • I totally see how this happens. In fact, if I'm planning to see a movie and a bunch of my Twitter friends who've already seen it are vocal that it sucks, I'm very likely to change my mind.

    • 2 years ago
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