Movies | July 11, 2009 | 87 comments

GLAAD is not happy with 'Bruno'

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AwesomeJosh
The Gay & Lesbian Alliance Against Defamation said Friday that “Bruno,” the new film starring Sacha Baron Cohen, reinforces negative stereotypes and “decreases the public’s comfort with gay people.”

GLAAD president Jarrett Barrios, who saw an early screening of the film, said that “the movie was a well-intentioned series of sketches — some hit the mark and some hit the gay community pretty hard and reinforce some damaging, hurtful stereotypes.”

In a style similar to his popular Borat character, Baron Cohen brings Bruno, a flamboyantly gay Austrian fashionista, into ridiculous situations with unsuspecting everyday people.

Universal Pictures, which released “Bruno,” sought GLAAD’s input on the film and invited staff members to advance screenings, Barrios said.

The organization “shared a number of concerns, and unfortunately, the scenes that we had the biggest concerns about remained in the film,” Barrios said.

One such scene shows Bruno in a hot tub with his adopted infant son and two naked men involved in a sex act.

“Scenes like that don’t help America understand the hundreds of thousands of gay families who get up every day, do the carpool then rush home to make dinner and be with their children,” Barrios said.

Similarly, the movie’s mock marriage scene “doesn’t help Americans understand the lives of gay couples who are denied the rights and protections of marriage in 43 states,” he said.

Universal Pictures maintains that “Bruno” is a satire that “uses provocative comedy to powerfully shed light on the absurdity of many kinds of intolerance and ignorance, including homophobia.”

“While any work that dares to address relevant cultural sensitivities might be misinterpreted by some or offend others, we believe the overwhelming majority of the audience will understand and appreciate the film’s inarguably positive intentions, which we’ve seen demonstrated whenever we have shown it,” the studio said in a statement.

Barrios said that while he believes the filmmakers had good intentions and that some moviegoers will see the satire, “some people in the gay community will be as troubled as GLAAD is that the movie doesn’t decrease homophobia, but decreases the public’s comfort with gay people.”
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87 comments // GLAAD is not happy with 'Bruno'

  • imperativetherapy
    • 0
      imperativetherapy  
    • I'm not racist or homophobic, but in my opinion the fight for equal rights always seems to come across as being a fight for special treatment.

      I think gay marriage is right. Marriage period, is just a contract that incorporates two people's assets into a single business. If the gay community wants to get married, let them. I live in the south and there are a ton of ignorant people here. The biggest problem here is how many people try to get up in others business and try to make it their own. The more I think about it, it's no different any where else.
      Right now I'm doing it myself...HA HA

    • 3 years ago
  • 96thdayofrage
    • 0
      96thdayofrage  
    • You don't have to be GLAAD to be offended by this moronic oaf in pink-face. This is an insult to humanity in general. Once again, Sasha Baron Cohen needs to be buggywhipped and stomped for this offensive characture by someone who looks like Bruno, wearing 4-inch stilletto clear heals, packed up in Borat's suitcase, and tossed off like a throw-away 9mm used in a drive-by by fools who look like Ali G in da house.

      Ali G, Borat, and Bruno are anything but funny, with Bruno being the most idiotic characture of them all. All these buffoonish imaginary friends of Cohen are negatively cliche and consequently very insulting to the groups they lamely parody.

      Shamelessly berating a group is a whole lot different from real social satire, which adeptly uses irony to show us the humor in existence. All Cohen is doing is working hard to get his ass kicked by the groups he's offending with his extra lame parodies.

    • 3 years ago
  • Beebe
  • KDA12
    • 0
      KDA12  
    • The people who have or will go to see this movie know what they're getting themselves into. Bruno is a gay character, usually people who are homophobic would stay clear of a movie about a sex-crazed, celebrity-obsessed man diva. I think it's safe to say that the audiences in these theaters are already pretty accepting of the gay lifestyle, or at least tolerant of it. How gay people are portrayed in the film likely won't change their views.

    • 3 years ago
  • masterzip
    • 0
      masterzip  
    • hollywood movies, in general, reinforce negative stereotypes across the board(that is their business), examples: cheerleaders being stupid or slutty, nerds, gangsters, bad cops, murderers, sexual predators, etc etc, on and on............and typically there are usually no side effects to these, otherwise we would see stories of nerds getting kicked out of their college residences each year.....GLAAD can be as uptight as they want on this subject, but their point will be lost on the public as THIS IS A MOVIE,...a made up adventure purely to entertain and collect cash, and everyone is free game to exploit in hollywood when it comes to making money

    • 3 years ago
  • leyvadaniel
    • 0
      leyvadaniel  
    • We live in a society in which hate crimes still happen. Misconceptions about Gay, Lesbian, Bisexual and Transgender individuals are very prominent, particularly in so called "Middle America" where homophobia still rules over common sense. GLAAD is right to object, because the wide promotion of this hideous character is will not affect people of Austrian backgrownd or models, but LGBT people. I can see this stereotype being used in middle schools against kids that are perceived differently, yet, movies with a positive portrying of LGBT people are barely noticed. For the good of our society, this has to stop. BRAVO GLAAD!!!

    • 3 years ago
  • proxstoner
    • 0
      proxstoner  
    • oh whatever. it's just a movie. i am gay myself, and take no offense to this movie what so ever. it's kind of the point of the whole irony of the film, that not every gay person is like that, but most american's still think that most gay men appear and act like Bruno does. the whole talking to the pastor part when he is in Alabama was the greatest! don't get mad, get GLAAD

    • 3 years ago
  • quixotic12
    • 0
      quixotic12  
    • I think Sacha Baron Cohen is accomplishing exactly what he set out to do. Or at least what I assume he set out to do. That is, to encourage discussion. There are some really outrageous scenes in Bruno, (actually I would say that without having seen the movie, I would guest that virtually all the scenes are outrageous, knowing SBC). The shock value of Bruno causes people to think and to ask questions like, is this what gay people are really like? Is this how we stereotype gay people? Are these stereotypes even close to valid?

      If SBC aimed to get people talking about gay rights then he accomplished his goal.

    • 3 years ago
  • monkeyfeet
  • Jadrian
    • 0
      Jadrian  
    • Well, it seems obvious to me that "Bruno" has done exactly what it set out to do... make some people laugh, piss some people off and get everyone talking about it $$$$$$$$$$! It worked with Borat... the khazakstan people got pissed as did members of the jewish community but it still made millions!

      I understand why gay rights groups would be slightly irritated by the film... it does seem a little like a slap in the face so soon after prop 8 got the shaft in California. But, as a gay man, I also think it's silly to make any fuss over a film that is obviously trying to get people to make a fuss... all it does is make Cohen richer while making the gay community seem like a bunch of ninny's who can't take a joke.... I mean, even in times of adversity we still need to be able to laugh at ourselves.

      Personally, I'm just happy that there's a comedy out right now that isn't starring everyone from superbad!

    • 3 years ago
  • PhoTC
    • 0
      PhoTC  
    • Jadrian:

      In my lifetime I've seen gays go from hushed, reclusive minority that no one talks about, to out, proud, vocal minority. It's tremendous! Bruno does nothing to hinder our movement, it in fact reinforces our forward momentum. Everyone's talking about the movie, sparking dialog where sometimes that dialog is hard to achieve. Wonderful! And we get to laugh at ourselves - come on people, lighten up. We laugh at ourselves all the damn time - human nature is hilarious. The juxtaposition of the straight swinger party and those freaks and the freak in Bruno was priceless!

    • 3 years ago
  • Nader123
  • mojojuju
    • 0
      mojojuju  
    • Ah yes, "teh gays" are mad about Bruno, many of whom likely laughed their asses off at the many videos on the You Tubes which grossly mis-characterize & propagate ridiculous stereotypes about Republicans, conservatives, & the religious...

      Paybacks are a bitch, eh?

    • 3 years ago
  • div
    • 0
      div  
    • I'm kinda just glad that there's someone out there who isn't afraid of pushing against boundaries - any boundary.

    • 3 years ago
  • JohnA
  • sk8r408
  • AwesomeJosh
    • 0
      AwesomeJosh  
    • sk8r408:

      Wow, I am stupid to not even notice that huge misspelling. Thanks sk8r408. I guess I had DD's on the mind or something. I wonder if you were the first one to notice out of over 1,500 views?

    • 3 years ago
  • bailey78
  • kitteneater
  • bonesmattingly
    • 0
      bonesmattingly  
    • If everything isn't fair game for a laugh, then nothing is fair game for a laugh. GLADD needs to realize that the progression of time and tolerance allow a film like this to be made. Think SBC would have been able to make this happen in past decades? I don't! So just relax you silly gooses

    • 3 years ago
  • PhoTC
    • 0
      PhoTC  
    • bonesmattingly:

      Exactly. As a gay man I found absolutely nothing deplorable in this film, and commend our culture for growing up, albeit sometimes slowly. The conversations that sparked right outside the showing I went to just goes to show that, at the very least, the movie is sparking dialog that some people might not otherwise have had.

    • 3 years ago
  • felixtalkin
  • ellatalk
    • 0
      ellatalk  
    • Ok Bruno is hilarious.
      The film is supposed to be a satire of how Americans react to anything they aren't comfortable with.
      This movie painted a negative portrait to homophobes which is the reality that Bruno is mocking.

    • 3 years ago
  • CalgarC
  • GrinningSatyr
    • 0
      GrinningSatyr  
    • I can honestly see why GLAAD is irritated/offended. If there was a movie about black people, or Jewish people, or any racial/religious minority, the corresponding rights organization on the national level (Ex: NAACP) would throw a fit. Why should gays (or lesbians, or bisexual people, or transgendered) people be any different?

      I know exactly one gay person who acts kind of like Bruno. He's just really, really flamboyant. Why do I know only one when I'm a member of several gay organizations and a gay man myself? Because Bruno is a compilation of stereotypes, and exaggerated ones at that. Bruno isn't meant to be a real person, but combining everything in one person gets more visceral and true reactions from the American public, which is mainly what this movie is about, besides laughing and thinking it's funny and enjoying yourself. Or are movies not supposed to be humorous simply for humor's sake any more?

      I'm mainly happy that people would go and see a movie about gay people, and that the film can actually get made. Big leaps since the 60s, when coming out was the equivalent death in most places. If not physically, it was social suicide.

    • 3 years ago
  • sue4e3
    • 0
      sue4e3  
    • GrinningSatyr:

      my first thought when I read this is it seems your getting in a knot over a movie it's not worth the stress .But, then I rembered how I have opinions when the movie passion of the christ came out .much more serious movie meant to inspire controversy but a movie none the less.the reason this is relavent is because my fathers family is orthodox jewish and I was raised by my christian mother ,a view with many more angles than the average one religion family.Movies can have adverse affects on every day living drama or comedy.I know this because my children never hid our back ground until that movie came out and my oldest son had to fight in school because the children said the jews killed jesus and after all he was part jewish the school dealt with really quick but now for thier safety I tell my kids not to talk about thier heritage

    • 3 years ago
  • Valence
  • div
  • Valence
  • JK47
  • michail77
    • 0
      michail77  
    • I seriously doubt a homophobe would even watch the movie to begin with. The handful that accidentally venture into the theater will run out (much to the amusement of the others at the movie).

    • 3 years ago
  • Michizzle
    • 0
      Michizzle  
    • First of all, its GLAAD. Second of all, I am a lesbian who is really excited to see this movie. Cohen is NOT MAKING FUN OF GAY PEOPLE. He is making fun of America's reaction to gay people. GLAAD, just like PETA or any other PC group, needs to back off and stop ruining everything for us.

      I also want to note that this was on Thursdays Infomania already :-X. Bruno is the new Malcolm X :-D.

    • 3 years ago
  • bluestranger
    • 0
      bluestranger  
    • What GLAAD might not realize is that they don't speak for everyone in the GLBT community all of the time. I would be interested in hearing from some of our GLBT site members who have seen the movie. Their opinions should matter a lot more.

    • 3 years ago
  • Jerrigity
    • 0
      Jerrigity  
    • Sacha Baron Cohen makes movies that manifest or perpetuate stereotypes. I am not stating something that was secret up till now, but what I am saying is that thats his thing. Is it his fault for exploiting a market for this kind of slapstick or our fault as the consumers for liking and paying to see this sort of thing. I mean, apparently there is a market for it and all other movies like it so....
      Just like radio, producers are taking advantage of our willingness to step down from intelligence.

    • 3 years ago
  • rockfrek3
    • 0
      rockfrek3  
    • I'm not a homophobe and I dont hate gays but I dont think they should married I'm a beilever in the way that I believe only a man and woman should marry but I wont bother them or pick on them just keep your activities to your self

    • 3 years ago
  • Zurama
    • 0
      Zurama  
    • It's umbelievable to me how often freedom of expression is attacked now days. It's just a movie!!!!

      Freedom of speech includes listening to people say things you disagree with.

      You stop Sasha today and pretty soon Freedom of Expression is dead.........

    • 3 years ago
  • spanky07
  • DeliaTheArtist
  • bombastinator
  • bombastinator
    • 0
      bombastinator  
    • From the trailers I've seen this film looks to be the gay equivalent of blackface. I can see why gay america's version of the naacp is not happy with it.

    • 3 years ago
  • remanns
  • chunche
    • 0
      chunche  
    • I had a feeling that GLAAD would say something about this film eventually... Then again, what satirical entertainment doesn't receive some criticism?

    • 3 years ago
  • reidanderes
    • 0
      reidanderes  
    • Correction: The Gay & Lesbian Alliance Against Defamation reinforces negative stereotypes and “decreases the public’s comfort with gay people.”

      Not all gay people want to be a part of 'the gay community'.

    • 3 years ago
  • unclecharlie
  • trelk
    • 0
      trelk  
    • ” the new film starring Sacha Baron Cohen, reinforces negative stereotypes and “decreases the public’s comfort with gay people.”

      and what about all those films made by gay people in the 90's? they always pulled the flamboyant card to make the films more...snappy i guess. i don't know, the ones i saw were crap. it is the job of organizations like GLADD to bring up possible negative side effects. they are politically driven not lovers of art.

    • 3 years ago
  • ZeldaMasterZapp
    • 0
      ZeldaMasterZapp  
    • Who care's, this world needs fair ground, I good with homosexuals, my sister is a lesbian and if a gay guy sits by me in class ,or on the bus stop. or on the train I he says something I'll have a conversation with him.

      Gays, Blacks, and other minority groups(and I'm black) need to suck it up, especially if the joke is non-racist at heart. I can see someone talking about taking gay rights away, but come on! It's obviously a damn joke, one that won't be changing the minds of people who are only absolute dim wits .

      This takes me back to that post when Anonymous hacked SOHH.com and all the black posters got up in arms. If you really know you way around the net, you'd know Anon isn't racist and most of the memes you use are from them. So shut the hell up.

      And by the way.... Cool story Bro!

    • 3 years ago
  • sue4e3
    • 0
      sue4e3  
    • forgive me for saying this but the only two groups of people who care about this movie or peoples opinion of this movie are gay and homophobics because every day hetrosexuals don't really care that much. the only reason i'm here is to get off all the gloom and doom on the home page kind of like window shopping.I do not think this movie will come up enough to have any adverse effects

    • 3 years ago
  • SHAWN_RITTIMAN
  • unclecharlie
    • 0
      unclecharlie  
    • "OK, Faggot, what's next?" (Don't blame me, that was Dom DeLuise playing Caesar in Mel Brooks' "History of the World Part I") Or how about Johnny, in "Airplane"? Or Keenan Ivory Wayans as a gay cowboy strolling into a saloon in the Old West, in "In Living Color"? I laugh my ass off, because their comedy is often not too far off mark, and kudos to the late Stephen Stucker, a gay actor, who played Johnny in "Airplane". "Gay" is certainly an ironic term for the gay community to adopt, as they are usually quite morose, and full of rage towards those who disagree with them (and no boys, and girls, hatred is not the same as disagreement- let's turn to our dictionaries and look up the definitions....sigh......) I hope Bruno kicks some ass (or at least, slaps the shit out of it....)

    • 3 years ago
  • randallr01
  • unclecharlie
    • 0
      unclecharlie  
    • unclecharlie:

      Do you assume all your friends will blindly obey you? It is interesting that you have actually ordered them not to respond! Groupthink at it's finest! By the way, could someone explain to me what "trolling" means, again?Thanks!

    • 3 years ago
  • DeliaTheArtist
    • 0
      DeliaTheArtist  
    • unclecharlie:

      ""Gay" is certainly an ironic term for the gay community to adopt, as they are usually quite morose, and full of rage towards those who disagree with them"

      I've never found this to be true with any of the gay people I've known.

    • 3 years ago
  • unclecharlie
    • 0
      unclecharlie  
    • unclecharlie:

      I've never found it to be true, certainly, among the gays I've known either. Then again, they were never involved in the "gay rights" movement, nor did they ever post anything on current. These are the folks of which I speak- just an opinion- it's what I've seen.

    • 3 years ago
  • GrinningSatyr
    • 0
      GrinningSatyr  
    • unclecharlie:

      Charlie, why did you put "gay rights" in quotes? Are you saying they dont' exist or are you just mocking them in general?

      When people are arguing for their rights they most likely won't make a whole lot of funnies, because then people wont' take them nearly as seriously. If during the Civil rights movmeent people had laughed and been happy about being ground into the dirt it probably wouldn't have had made such an impact. (Imagine Martin Luther King Jr.'s speeches contain a joke or a laugh every few lines. Just doesn't pack the same punch.)

      Also, those us involved in getting equal treatment and rights probably do seem pretty morose because it's a morose thing to think about how I'm discriminated against in my own country, much less how I'm treated around the world. In most areas of the non-Western world, I can be jailed or fined or even put to death because of who I love. That's not something that makes me particularly happy.

      Then again, when I'm not talking about/discussing gay rights, I'm usually a pretty happy guy. Angst is for the WEAK.

    • 3 years ago
  • jfill
    • 0
      jfill  
    • hey what a surprise! the film doesnt do a good job educating the public about the everyday lives of gay and lesbian couples?

      its called a mockumentary for a reason. i fucking hate whistle blowers.

      and as for helping the pockets of those involved randallr01, i'll be downloading it no matter how offensive it is.

    • 3 years ago
  • randallr01
    • 0
      randallr01  
    • I think that in the end, Brüno will be quite positive for the gay community. Most of the audience will understand that it's a satire, and the ones who don't are the butt of the jokes anyway. I can't wait to see it with my friends tomorrow!!

      "Those who are easily shocked should be shocked more often." -- Mae West

    • 3 years ago
  • DeliaTheArtist
    • 0
      DeliaTheArtist  
    • Correct me if I'm wrong, but this type of comedy is funny BECAUSE it's offensive. This dude didn't set out to make a feel good movie about the homosexual plight in America, he created an extreme representation of a gay guy to purposely make people feel uncomfortable so we can all laugh at them. Bruno is not supposed to "help people understand the lives" of gay people, and I have no idea why GLAAD would have expected that!

    • 3 years ago
  • bombastinator
  • Nephwrack
  • nkeg87
    • 0
      nkeg87  
    • Cohen wouldnt be so funny if he was so brutally honest. People think that way. Hes making money off of it. I suppose GLAAD would be pissed too if they say Infomania GBF segment. It was funny tho because it was true. I wish more people understood satire cause then everything wouldnt piss them off.

    • 3 years ago
  • bombastinator
  • UrbanGypsy
    • 0
      UrbanGypsy  
    • Bruno is hilarious, and he's a fictional character, in a comedy movie. People have to take this less seriously.

      GLADD needs to stop apologizing for people like Bruno. If they are ashamed of people like Bruno then they should be ashamed of themselves. They should support gay people in all their forms... from flamboyant fairies to gay truck drivers!

    • 3 years ago
  • dainjdc
  • bumblebeetuna
  • bombastinator
  • Spider_
    • 0
      Spider_  
    • Just cause ure gay you cant get made fun of?

      phht get over it...

      i have no problem with homosexuals and i support gay marriage... but i laughed at this movie... i dont remeber wana-be gangsters angry about ali-g...

      its comedy, get of your high horse

    • 3 years ago
  • pill540
  • msltj20
  • GavinTheMother
    • 0
      GavinTheMother  
    • Really? That's too bad because I was hoping this film would help me better understand the gay community. Does that mean that everything I learned about Kazakhstan is wrong too? Bummer

    • 3 years ago
  • Mymicz1
  • Raveway
  • akamaial
    • 0
      akamaial [removed]  
    • It is indeed ridiculous, but throughout the years knocking about the good ole` U S of A, I've on more than a few occasions seen 'queens' every bit as flamboyant as 'bruno'....what a strange lot they are, even though I know that most are not anything similar at all...but what a show, none the less...Bwahahahahaha

    • 3 years ago
  • eden49
  • TheEmpireGuy
  • randallr01
    • 0
      randallr01  
    • TheEmpireGuy:

      They're just concerned that gays may lose ground, empireguy. While I think gays don't have anything to be worried about regarding this film, your response here is unnecessary. I don't blame them for worrying.

    • 3 years ago
  • eden49
  • cabinettags
    • 0
      cabinettags  
    • TheEmpireGuy:

      It's my opinion that gays, or any other group, isn't going to hold or gain public acceptance by the suppression of satire or portrayal in any form. Their cause is either just and right - or it's not. If their acceptance depends on my not being able to look and laugh at this stuff then maybe they shouldn't have any acceptance.

      I'm not anti gay. But I seriously disagree with telling me what I can or can't look at, whether you approve of it or no. As was said above, this won't change opinions. Things like this will have no measurable affect on how folks think of gays. Trying to suppress this would have more bad affects than merely ignoring it.

    • 3 years ago
  • Cheesus505
  • USER001
    • 0
      USER001  
    • TheEmpireGuy:

      "They're just concerned that gays may lose ground, empireguy. While I think gays don't have anything to be worried about regarding this film, your response here is unnecessary. I don't blame them for worrying."

      How softly spoken, and with such sincerity. I wounder if you would have said the same words if it were Christians that where the "concerned" party?

    • 3 years ago
  • Cicada_Song
    • 0
      Cicada_Song  
    • I doubt this will cause any open-minded people to change their minds. They get it already. Anyone who already dislikes gay people, and goes to see this movie will still think what they think. Yet a homophobe going to this movie, is a conundrum in it of itself.

    • 3 years ago
  • SupaDawg
    • 0
      SupaDawg  
    • Not really all that surprised. I saw this tonight and it was obvious that Cohen was focussed on pushing the limits.

      It really makes for interesting post-watching conversations. Very interesting to see where your friends thought he crossed the line.

      GLADD has a reason to be upset, but they should have seen this coming. Did they not see Borat? or even his television program? His entire bit is to be offensive.

    • 3 years ago
  • dabne
    • 0
      dabne  
    • Bruno takes advantage of everybody and the world let's him get away with it because it's apparently comedy today.

      He is not out to help any group or cause, just his wallet.

    • 3 years ago
  • randallr01
  • bombastinator
    • 0
      bombastinator  
    • dabne:

      His lat film Borat fielded several lawsuits from innocent bystanders/victims of his comedy. he ruined people's businesses and careers. This is a guy who hurts people for money. He may have been more careful this time, but I'm not sure the gay equivalent of blackface is going to help anyone.

    • 3 years ago
  • snanders
    • 0
      snanders  
    • dabne:

      I watched bruno, and I wouldn't mind if some of those "innocent bystanders" were ruined because of him.

      Remember, he's the one acting, not them... and they say and do some pretty atrocious things that reveal how ugly they truly are inside and the flaws within our culture that encourage these views about gays, women, and parenting.

      I was especially appalled at the scene with the parents and what they were willing to put their babies through and some of the things those misogynist priests said.. how disgusting.

    • 3 years ago
  • majorFRANK
  • Acedia
    • 0
      Acedia  
    • While I can see why this sort of thing would worry them, I really think Bruno will only reinforce these stereotypes to people who already buy into them. I really don't see the movie really exacerbating the problem much. I think most people will have the common sense to know that Sacha Baron Cohen's performance is intentionally outrageous for the sake of comedy and not because gay men really act like Bruno.

    • 3 years ago
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