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jlichman
After showing 25 minutes from his upcoming film, Avatar, James Cameron and Fox revealed that 15-minutes would be shown at various IMAX theaters around the world for free.

He has yet to just how the films will be presented, but I can only imagine people are going to start lining up for the Friday event like when the original trailer for Tim Burton's Batman came out.

*edit: he did say "for free." my bad.
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8 comments // AVATAR DAY on August 21st

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