Movies | July 28, 2009 | 1 comment

A Lesson in Failure: The "I Love You, Beth Cooper" Viral Campaign

source: http://gawker.com/5324547/viral-movie-ad-fails-in-every-way-possible?skyline=true&s=x

jlichman
A school valedictorian was paid $1,800 to proclaim her love for a random guy that wasn't even her boyfriend.

Combine this with the hum-drum reviews that I Love You, Beth Cooper received and you're looking at a classic case of Viral Marketing Fail.
  1. groups:
    Movies,   Upstream,   Viral Videos,   Film,   2 more
  2. tags:
    Movies,  Virals,  Film,  FAIL,  2 more
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1 comment // A Lesson in Failure: The "I Love You, Beth Cooper" Viral Campaign // Video

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