Movies | August 19, 2009 | 0 comments

How Rotten Tomatoes Changed Film Criticism

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jlichman
Rotten Tomatoes renders all this context irrelevant; it gives you an instant snapshot of the establishment, large and small, valid and vapid. You don't have to read the review at all, much less follow a critic consistently over time, measure your sensibilities against theirs and gauge how their viewpoint is applicable to yours. That's exactly what Jonathan Rosenbaum was talking about in 2001 in a holiday movie round-up, responding to a reader complaining "he could never tell from my reviews whether I was recommending a movie or not." His eminently reasonable response: "Recommending particular movies is something I can do for friends or relatives, but trying to make recommendations for strangers -- even though plenty of critics do -- seems a little presumptuous. Why should strangers give up their own tastes and accept my interests and limitations as their own?"

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