How To Get Horror Fans to Do Your Work for You
source: http://www.ifc.com/blogs/indie-eye/2009/10/horror-fans.php
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- jlichman
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"Paranormal Activity" -- the low-budget heir apparent to "The Blair Witch Project," allegedly terrifying audiences into fleeing midway in fear, as opposed to the usual disgust -- has won itself a nationwide release this weekend.
Paramount's marketing campaign had fanboys clicking on a petition to "demand" the movie be shown in their city; when it hit a million people, the studio announced that, thanks to those fans, "Paranormal Activity" would go wide. The triumph of the little people! Except not really: as The Playlist reports, Paramount's been telling local theater managers that the film was headed their way long before the PR push of the petition reaching a million supporters.
Paramount's marketing campaign had fanboys clicking on a petition to "demand" the movie be shown in their city; when it hit a million people, the studio announced that, thanks to those fans, "Paranormal Activity" would go wide. The triumph of the little people! Except not really: as The Playlist reports, Paramount's been telling local theater managers that the film was headed their way long before the PR push of the petition reaching a million supporters.
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- groups:
- Entertainment, Movies, Upstream, Film, 1 more
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- tags:
- Movies, Movie News, Horror, Indie Film, 3 more
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matlaroche
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we've got ghosts here at current TV!
- 2 years ago
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matlaroche
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BKsaysAction
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I knew it. It's a sales gimmick to overhype a film that will make the studio nothing but profit. On the positive note all of us low budget indie film makers might start getting offers for our cheap films.
- 2 years ago
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BKsaysAction
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barium
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that's too bad, i kinda feel duped, no i do feel duped.
- 2 years ago
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barium
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kevcheetham
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The movie was great! It deserves a nation-wide release.
- 2 years ago
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kevcheetham
