Movies | November 13, 2009 | 6 comments

New Design Documentary OBJECTIFIED Inspires Me to Discover the Secret of Steve Job's Cube Obsession

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In ‘Objectified’ all roads lead to Apple. This makes sense of course – Apple, with its visionary Senior Vice President of Industrial Design Johnathan Ive has changed the look of our ‘now-future’ as surely as Bladerunner has, (as I type this a distinctly iPodesque robot is vacuuming the floor in my office).

Ive is from the UK, and there is a well known national trait in design – some things ‘look Italian’ for instance. Do the iPhone and iMac seem British to you in look and feel? I wonder – with its globe trotting ‘Davosesque’ vibe, the film lets us sample design from across Europe and a few other places as well – this internationalism, as well as the focus on Apple and its introspective tone lead me while watching to think of Steve Jobs...

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    Tech,   Movies,   Max and Jason: Still Up,   Technology
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6 comments // New Design Documentary OBJECTIFIED Inspires Me to Discover the Secret of Steve Job's Cube Obsession

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