Transmedia Translated: Defining a Term You'll Hear More Of...
source: http://www.thetrendwatch.com/2009/11/24/transmedia-translated-defining-a-term-youll-hear-mor...
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- jlichman
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Hundreds of intrigued participants responded with text, images and video, creating an immersive, cross-platform story that grew more textured as new prompts (”what will $4/gal gas do to your finances?”) garnered further additions each week.
The end result is a kind of citizen journalism of the near-future, an activism that forces users to engage in concrete terms with an abstract (yet realistic) eventuality.
http://www.thetrendwatch.com/2009/11/24/transmedia-translated-defining-a-term-yo...
The end result is a kind of citizen journalism of the near-future, an activism that forces users to engage in concrete terms with an abstract (yet realistic) eventuality.
http://www.thetrendwatch.com/2009/11/24/transmedia-translated-defining-a-term-yo...
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- groups:
- Movies, Current Tonight, Videos
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- tags:
- Viral Videos, Media, Advertising, Halo, 3 more
