Must See: Awesome Interactive Trailer Application for Avatar
source: http://avatarmovie.com/air
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This is actually pretty damn cool. Fox has launched an interactive trailer for James Cameron's Avatar using some impressive new technology. The "trailer" is a desktop application which you must install that runs using Adobe Air. Head over to avatarmovie.com/air to download it. Not only does it feature the trailer we've all seen before, but it has over 10 new featurettes that pop up at various points in the trailer while you're watching. Sort of like the special features on a Blu-Ray but all before the movie even comes out. Fox is doing some heavy last-minute pushing on Avatar and this is one of the coolest things they've done.
Read more: http://www.firstshowing.net/#ixzz0XpORORSI
Read more: http://www.firstshowing.net/#ixzz0XpORORSI
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