Movies | February 18, 2010 | 3 comments

Disney to Hollywood: If It Can’t Sell Toys, It Had Better Be Cheap

source: http://nymag.com/daily/entertainment/2010/02/the_middle_is_toast_at_disney.html#ixzz0fwGKyAQd

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The Proposal starred the newly resurgent Sandra Bullock, grossed $315 million worldwide, and only cost $40 million to make. Who wouldn't want to make a sequel?
Wait, before you answer, here are a few more questions: Can you sell Sandra Bullock action figures? Will there be a Proposal theme-park ride? A "Let's Get A-Proposin'!" line of greeting cards? No, no, and no? Okay, then we have our answer to that sequel question: Disney.
The studio behind the original hit has told the producers that it's not interested in making a follow-up to one of its biggest 2009 hits. It's all part of Disney's new edict to make, essentially, only two kinds of films: The $150 million-plus blockbuster with lots of CGI and merchandising (i.e., anything that was once a ride at Disneyland or already a Disney title; anything old or new from Pixar; or a major character at Marvel Studios, for which it paid $4 billion last year) or the $30 million project with young, cheap, on-the-cusp movie stars. (Think Freaky Friday, a Disney-associated title which the studio is talking about making yet again, just seven years after the Lindsay Lohan remake.) "Everything in the middle," says one producer on the Disney lot, "is toast."


Read more: Disney to Hollywood: If It Can’t Sell Toys, It Had Better Be Cheap -- Vulture http://nymag.com/daily/entertainment/2010/02/the_middle_is_toast_at_disney.html#...
  1. groups:
    Entertainment,   Movies,   Celebrity,   Film,   1 more
  2. tags:
    Film,  Disney,  Independent Film,  Production,  2 more
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3 comments // Disney to Hollywood: If It Can’t Sell Toys, It Had Better Be Cheap

  • nocturnus9
  • CaliCritic
    • 0
      CaliCritic  

    • Don't forget about Tron Legacy, though. This film cost $315 million to make and it will take millions more to market it. Disney is definitely on a tight rope not only with this film but their future ones, too.

    • 2 years ago
  • RabidNick
    • 0
      RabidNick  

    • I think it's a pretty wise business move. There is no money in a Proposal 2 or Wild Hogs 2.

      Now that Jungle Cruise movie could be hit or miss. i wouldn't mind them getting around to making films of all the theme park rides. Bring on Tower of Terror!

    • 2 years ago
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