Did Arcade Fire save "Where the Wild Things Are"?
Did Arcade Fire save "Where the Wild Things Are" from totally bombing at the box office on opening weekend? That's the question asked in this LA Times piece about the movie's marketing campaign. (Current.com user PaulTheFifth gets to stay up as late as he wants for finding this piece!)
Watch the Arcade Fire trailer:
And then tune into Current Music Presents: Embedded this Wednesday, October 21, at 11/10c to watch a very special impromptu performance of "Neon Bible" by Arcade Fire. It's drawn from a new partnership with our awesome French friends at La Blogotheque.
UPDATE: Here's Arcade Fire, via La Blogotheque, from Embedded:
A pop music connoisseur and longtime music-video director, Jonze had brought the studio a CD full of music he thought captured "Wild Things' " sensibility. The Warners marketing staff fell in love with "Wake Up," a song by Arcade Fire. A friend of the band, Jonze helped persuade the group to allow the studio to use the song in its advertising. The new trailer spared us any of the film's nattering dialogue, simply melding Jonze's striking visual images to the song's uplifting melodies.
The trailer was a Web sensation, being passed virally around from one Arcade Fire fan to another. Warners also signaled its intent to go after a more diverse audience by putting the trailer up in front of a wide range of films, including "Land of the Lost," "Public Enemies" and "I Love You, Beth Cooper." The Arcade Fire trailer turned the film's image around, wiping away all the negative vibes with its vivid emotional appeal.
Ever since its appearance, Warners found that the film had a far more receptive audience, as this weekend's surprisingly strong opening has proven. "For the first time, we were able to convey to people in an emotional and articulate way what this movie was supposed to be," says Kroll. "It really helped reinvent the movie for a lot of people. So we're feeling really proud of taking a film that may not have been immediately accessible, but finding a way to make it work."
Watch the Arcade Fire trailer:
And then tune into Current Music Presents: Embedded this Wednesday, October 21, at 11/10c to watch a very special impromptu performance of "Neon Bible" by Arcade Fire. It's drawn from a new partnership with our awesome French friends at La Blogotheque.
UPDATE: Here's Arcade Fire, via La Blogotheque, from Embedded:
-
- groups:
- Music, Movies, Film, music blog
-
- tags:
- Music, Movies, Music Videos, Indie Rock, 7 more
