Movies | September 08, 2011 | 15 comments

“The Duality of Symbols”

When you see a symbol, you almost instantly understand something fundamental and profound about what’s behind that particular symbol. A well-conceived corporate logo, for instance, reveals important information about the company. The logo often has nothing to do with what the firm makes or does, but the company’s mission and how its principals want the business to be perceived by the world. Symbols are visual metaphors for what they represent.
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