Why 3D Movie Tickets Are About To Get More Expensive
source: http://www.showbizsandbox.com/2011/10/03/showbiz-sandbox-121-why-3d-movie-tickets-are-about-...
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- sperlingreich
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Last week Sony Pictures told theater owners they would no longer pay for 3D glasses after May 2012 triggering the start of a war between studios and cinemas that may wind up hitting movie audiences right in the wallet. We take a deeper look at the history and reasons behind this ongoing dispute. Plus, we talk to Shawn Bercuson, the CEO of Prescreen, a new movie marketing and distribution platform for filmmakers and distributors.
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mgiltz
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I don't mind when a movie is in 3-D. If that's what a filmmmaker like James Cameron or Steven Spielberg wants to do, fine. I just resent having to pay a premium price for it. If 3-D movies charged the same price as 2-D (and hey, we don't pay a premium for color or sound, do we?) there'd be a LOT fewer movies using it. Even the best ones still feel like a gimmick 99% percent of the time. Check out the rest of our podcast for a slew of Hollywood info and insight.
- 8 months ago
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mgiltz
