It’s The Data, Stupid (or Why Live Nation Bought BigChampagne)
source: http://www.showbizsandbox.com/2011/12/19/showbiz-sandbox-130-its-the-data-stupid-or-why-live...
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Media company's ongoing struggle over how to handle digital content was never more apparent than last week as concert promoter Live Nation acquired BigChampagne, a media tracking and technology company. Joe Fleischer, Big Champgne’s chief marketing officer, explains why a live-event company is interested in staying on top of the latest music industry data and how the acquisition will help Live Nation better understand their customers.
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- Music, Movies, Television, Matt Damon, 6 more
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mgiltz
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Madonna's Super Bowl gig and new album in March (alone with her second directorial feature W.E.) is called a comeback. No one coming off the biggest solo tour in world history needs to make a "comeback."
- 5 months ago
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mgiltz
