Great Moments in How Online Media Works: The Heathers Edition
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A sequel to Heathers, the 1988 Michael Lehmann/Dan Waters film about teenage angst, murder and explosions, is likely going to happen, or so says returning actress Winona Ryder. We'd verify it, but a quick search proves everyone is out-meta-reporting each other already.
Instead, we scoured through the material and found our single favorite bit of text that accurately describes how a majority of online sites--including us--function for material.
Dread Central? Play yourself off:
According to Us Magazine, in an interview that will be published in the July issue of Empire, Ryder had this to say about that:
So. What is wrong with this statement? Thematically, nothing at all. In fact, this is text book on how one acredits and gives props to other sites for their exclusive material and reporting. The thing that kills me is that Empire Online doesn't have a teaser for this interview. Instead, it was leaked via their PR team in snippets to US Magazine as a means of generating hype to buy a print edition of the paper.
And it works.
Even PerezHilton came out with his claws ready. But the meat of the matter: there's no interview. It's speculation regurgitated about an interview nearly a month away that had only one cosmetic nut to pop: that Winona Ryder may or may not be working on an unconfirmed sequel to a film she made with the same writer (Dan Waters_ and director. And it's pretty apparent all three are desperate for the same remake after Sex and Death 101 and Flakes, which were pathetic attempts at retaining a culturally defining film with zero idea how.
Hell, Flakes even had Zooey Deschanel and was able to flop like Nemo on a hot plate. There's no reason to make a sequel. There's no reason not air the full interview at Empire. And this is how Online Media Works in an attempt to further "Print Media."
See you tomorrow!
-John Lichman
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