Leaving Las Cine Vegas in 2010
[caption id="" align="aligncenter" width="430" caption="NO CINEVEGAS? GET OUT!!"]
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Shocking and utterly depressing news today: CineVegas will be on hiatus for 2010, starting the first in what will be many loud murmurs about other festivals for next year.
Of course, it is economic concerns that have put the freeze on the festival, per a press release:
While the event itself won't be held, CineVegas continues to put on events and screenings of previous films throughout the year at the Brenden Theater in the Palms.
Conincidently, today I had an interview with Jon Steingart and Jillian Apfelbaum, who are producers for Black Dynamite and behind the FSITO! campaign viral marketing campaign. It just so happened that Dynamite played CineVegas '09 and was also at the Los Angeles Film Festival this year. But to them, could a film like Dynamite survive solely by a viral campaign in place of a film festival?
"In our case, no," Steingart said. "This film couldn't have succeeded if there were no bloggers. Everything was a stepping stone for us: if there were no bloggers who liked our first trailer, then we would have never gotten into a festival. If we didn't get into a festival, a distributor would've never picked us up. If we didn't go to multiple festivals, we wouldn't have created word-of-mouth in multiple communities. The only reason why we're opening in Seattle is because we won the Audience Award there.
I don't see how a movie like this could succeed without film festivals."
-John Lichman
[/caption]Shocking and utterly depressing news today: CineVegas will be on hiatus for 2010, starting the first in what will be many loud murmurs about other festivals for next year.
Of course, it is economic concerns that have put the freeze on the festival, per a press release:
CineVegas has become such a well respected film festival, and rather than allow the economy to affect its level of quality we have opted to put the event on hold,” said Robin Greenspun, Festival President.
While the event itself won't be held, CineVegas continues to put on events and screenings of previous films throughout the year at the Brenden Theater in the Palms.
Conincidently, today I had an interview with Jon Steingart and Jillian Apfelbaum, who are producers for Black Dynamite and behind the FSITO! campaign viral marketing campaign. It just so happened that Dynamite played CineVegas '09 and was also at the Los Angeles Film Festival this year. But to them, could a film like Dynamite survive solely by a viral campaign in place of a film festival?
"In our case, no," Steingart said. "This film couldn't have succeeded if there were no bloggers. Everything was a stepping stone for us: if there were no bloggers who liked our first trailer, then we would have never gotten into a festival. If we didn't get into a festival, a distributor would've never picked us up. If we didn't go to multiple festivals, we wouldn't have created word-of-mouth in multiple communities. The only reason why we're opening in Seattle is because we won the Audience Award there.
I don't see how a movie like this could succeed without film festivals."
-John Lichman
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