Music | June 12, 2008 | 5 comments

Metallica to bloggers -- Shut the f*ck up!

source: http://blog.wired.com/music/2008/06/metallica-kills.html

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mario_a
Once again, Metallica steps all over teh Internets...no doubt Lars has something to do with this.

The short story, bloggers were brought in to listen to some tracks off of their upcoming album. Then bloggers did what they do best...blogged about the experience. Lo and behold, Metallica issued cease and desist orders claiming that the songs were in a rough and unfinished state and thus shouldn't be reviewed in blog posts. The order accompanied an underlying threat to tarnish each bloggers potential career going forward. Scratch my back and I'll kick you in the nuts, sort of the music equivalent of "You'll never work in this town again!" I suppose.

Wired Listening Post blogger Eliot Van Buskirk notes that if they didn't want the bloggers to write about what they heard, they should've had them sign NDA's (duh!), and aside from that, who invites people who write about music for a living to a listening party and expects them to stay tight lipped? Isn't that the whole point?
  1. groups:
    Entertainment,   Music
  2. tags:
    Entertainment,  Music,  Bloggers,  Idiots,  4 more
  3. credits:
    Eliot Van Buskirk blogged this
  4.     
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5 comments // Metallica to bloggers -- Shut the f*ck up!

  • mario_a
  • IAmTheWalter
    • 0
      IAmTheWalter  

    • Why the heck would they even let the bloggers listen to the unfinished tracks if they didn't want them to write about it?

      Perhaps they issued the C&Ds because the buzz that was created wasn't exactly what they wanted?

    • 4 years ago
  • BenDorries
    • 0
      BenDorries  

    • I don't think this will hurt sales - if only for the reason that Metallica has alienated themselves from the internet to the point that there isn't a single blog on the internet that would ever be read by someone who was going to buy their album.

    • 4 years ago
  • mario_a
    • 0
      mario_a  
    • BenDorries:

      If anything, it's raising interest...Ars Technica noted in their coverage that they had no idea that a new Metallica album was even in the works...

      So all things considered, the PR stunt is working.

    • 4 years ago
  • mattbrawn
    • 0
      mattbrawn  

    • It's like inviting someone round for tea then not letting them eat.

      Kinda seems more like they want the publicity more than anything...

    • 4 years ago
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