Music | July 03, 2008 | 0 comments

Erick Sermon: Twenty Four Hour Business

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If you’re reading this Hip Hop website and don’t know the basic bio info for Erick Sermon and his partner-in-rhyme Parrish Smith, kill yourself.

No introduction should really be needed for the green-eyed bandit, and in his recent conversation with HipHopDX, the E in EPMD made it abundantly clear that he and P won’t be straining to formally reintroduce themselves to a new generation of Hip Hop fans on their first group album in nine years, We Mean Business. But rather, offer up a new batch of funk-fused tracks for their longtime loyalists who are now mostly over the age of 25.
Due September 9th, the Strong Island duos seventh effort sports an album’s worth of new tracks crafted by Sermon, with the exception of one 9th Wonder produced song (“Left For Dead”). The disc’s first single, “Listen Up,” features the legendary Teddy Riley. And the album as a whole boasts a bevy of heavy hitters including M.O.P., Mobb Deep (“We Mobbin’”), Jadakiss, Styles P, Sheek Louch, KRS-One (“They Tell Me”), Ghostface, Raekwon, and of course Redman, with the disc’s sole southern guest spot filled by Texas crooner/emcee Devin The Dude (“Jane 7”).

And according to the E-Double, the album’s two buzz singles, “Blow” and “Run It” [click to listen] and its remix featuring KRS might now not even be good enough to make the final tracklisting of the new CD.

We Mean Business will not only mark the group’s first full-length since the ‘90’s, but their debut release on their own label, EP Records (which is distributed by RBC/Universal Music Group). In addition to being back in business literally, Erick and Parrish plan on making dollars with not only their new label but their own limited edition EPMD hi-top sneaker called “The Spartan,” which will be coming out via the DC Shoe Company in October. Also sure to net some serious duckets for the fellas is a 3D documentary film tentatively bearing the same name as Sermon’s forthcoming new solo album (which will also function as the soundtrack to the film), The E True Hollywood Story, that begins shooting next month and will cover the 20-year history of the group

With so much on their plate for ’08, Erick Sermon had a lot to discuss with DX. In addition to the aforementioned plans, he revealed some never-before-published tidbits of info, including how he may have given Rick Ross his first real break nearly 10 years ago, that an heir to his musical throne is about to be introduced to the public, and maybe most notably he offerd up some interesting insight into EPMD - the break up, the make up, and how the brothers from another mother are fully focused on adding another chapter to their group’s historic Hip Hop legacy.

Read more of this interview with Eric Sermon here....

http://www.hiphopdx.com/index/features/id.1161

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