Jack White annoyed with Coca Cola

I'm surprised 'fair use' constitues it being used for a Coca Cola marketing ad, especially before the film was even released. Sounds like Coke's playing dirty to me. And I'm suspecting 'disappointed' to be an understatement - I'd be pretty pissed off with them tbh.

... or it's a cunning publicity stunt to get the tune out there, and get the hype around the film buoyed up?

Either way, 'disappointed' seems a pretty soft, litigation-friendly word to use about something as important as the music you've worked hard to produce. Rock n' roll, eh Jack?

He has no real say in what they do with his tune, but it's still a bit tasteless to release the tune in this way before the film.

I'm not a massive White Stripes fan, but the 007 track is pretty cool.

I wonder how the producers of Quantum of Solace are feeling about it all...

Under the use of the word 'disappointed' probably bubbles a fiery rage and desire for revenge.

You know how the Sex Pistols swearing on the Bill Grundy show was such huge news? Well that was the '70s. Jack White's restrained use of such a word as 'disappointed' is today's punk. I mean it. We're watching a social revolution in the making, folks.

haha franktoots, good way to put the emotion into context.

I'm not 100% sure this article is very interesting even if you are a white stripes fan. "Dissapointed" I was dissappointed that it rained today, if Jack White was flabagasted then I would be interested but dissappointed seems a little un news worthy.
But in any case you put it up and I looked at it, so I guess you win.

He's disappointed because he knows it's under the legal term of Fair Use.

I also find those "indy listeners" to be trite and bland...if not whiny over things they should know they would want to if they could get it: Money.

I can't find a version on the web but I'm thinking that based on the two it'll be very interesting combo.

I'm very sorry for your indie reputation, Mr White, but when you write the theme to a Bond movie, you must know it is going to be used on commercials and for a variety of promotional stuff.

BTW, has anyone heard the song yet? Is it any good?

I'm sure legally its square but whether or not he knows it, well that's obviously up in the air

"Disappointed"? And wouldn't that constitute stealing if he didn't have prior knowledge of it? Someone had to give the ok to Coca Cola for them to use it in the advert.