Music | September 20, 2008 | 22 comments

Pop sellout: product placement in song lyrics

Image
saverio
I've always suspected that all the references to brands in pop lyrics were actually carefully placed ads playing with the listener's subconscious. This story seems to prove my assumption.

The Wired publishes an e-mail sent by a marketing agency and "provides a glimpse into the secretive market for song lyric product placement".

"In the e-mail, Kluger (who has represented Mariah Carey, New Kids on the Blog, Ne-Yo, Fall Out Boy, Method Man, Lady GaGa and Ludacris) explained that for the right price, Double Happiness Jeans could find its way into the lyrics in an upcoming Pussycat Dolls song. Crouse posted the e-mail on his blog at the Anti-Advertising Agency, an art project of sorts that's basically the philosophical mirror image of a traditional ad agency."

A representative from Kluger immediately asked to have the e-mail removed from the website because they didn't like the comments. They also claimed that product placement doesn't affect artistic integrity.

"Kluger's angry, litigious reaction to his offer being posted indicates that he knows he's doing something a bit shady. Bands like The Pussycat Dolls don't have much integrity to lose, but we were still sort of surprised to find that they sell elements of their songs to the highest bidder."

If only we could ask Janis Joplin how much she made from that Mercedes Benz placement...

  1. groups:
    Entertainment,   Music
  2. tags:
    Entertainment Music Advertising Pop 4 more
  3.     
    |

22 comments // Pop sellout: product placement in song lyrics

  • stopnoise
    • 0
      stopnoise  
    • I think it is a big gamble as the music loses its place in people's heart. It becomes so "cheezzz" and passé. The artist will make some money with the advertising and his cd and music will have more chances to end up in the trash.

    • 3 years ago
  • s0und0FF
  • RonenA
  • khromadjo
  • TopScruffy
    • 0
      TopScruffy  
    • There was recently a Chris Brown song released called "Forever". Then after it was put out as a single for awhile it was revealed that the song was done specifically for Wrigley's Doublemint Gum and their new commercial. He actually says their slogan in the song.

    • 3 years ago
  • Elligirl
    • 0
      Elligirl  
    • This really shouldn't come as a surprise. Product placement has been over the top in movies and music videos, so why not working into the actual song lyrics?

    • 3 years ago
  • KI4CLZ
    • 0
      KI4CLZ  
    • Well we knew this was coming... after that FedEx commercial Tom Hanks did called "Cast Away" we should not be surprised.

      Peoples attention spans are now limited to 30 second sound bites; so you'll be seeing the reduction of "Commercials" on the telly, and more and more product placement....

      Two Words: SELL OUTS

      It used to be about the music...

      "...bye bye Mrs. American pie..."

    • 3 years ago
  • fuhleesha
  • Nettle
    • 0
      Nettle  
    • I'm surprised more people aren't pissed about the whole Chris Brown bubble gum song. That wasn't just product placement, that was a blatant advertisement that was created for that sole purpose. Any Chris Brown fans upset?

    • 3 years ago
  • Frameshift13v4
    • 0
      Frameshift13v4  
    • The gist of pop music is to "make the money and run". Many pop artists don't last longer than their first single so hearing that PCD is just now introducing product placement into their lyrics is admirable. They built their fanbase and popularity (where pop music's name is derived from) on sexuality like true Americans.

    • 3 years ago
  • rwylie
    • 0
      rwylie  
    • I don't really mind; the products are usually in context, so it's not compromising the songs integrity too much. Do they really need any more money though?!

    • 3 years ago
  • huntre
  • AngelisaJosalisa
  • Egnatius212
  • saverio
    • 0
      saverio  
    • @smice:
      Good point. This is why I hate the definition "commercial music." Every artist ultimately aims at commercial success, and this applies to huge international pop acts and little known indie bands alike.

      Pussycat Dolls just went a bit further...

      But is it that different from having a song used in a TV ad or a Bond movie?

    • 3 years ago
  • Jaaaaaaaaaade
  • orchidsofdesire
  • matsie
  • jay_ct
    • 0
      jay_ct  
    • Only shitty over produced pop creations would do this sort of thing. If you listen to terrible music like this you probably are already buying the products they are selling.
      Not sure how anyone even considers the Pussy Cat Dolls a "Band".

    • 3 years ago
  • smice
    • 0
      smice  
    • There are a lot of songs lately that describe things bought with the money made from singing about expensive things. Is it selling out if your main intention all along is to be rich?

    • 3 years ago
  • phillyharper
    • 0
      phillyharper  
    • To be honest, it's not something that I've ever thought of before, but it's certainly not something I'd put past bands like The Pussycat Dolls.

      As for Fall out Boy...for shame...

    • 3 years ago
more from Music:

top videos