Rapper Nelly helps Ford Flex its muscle
source: http://www.reuters.com/article/entertainmentNews/idUSTRE4AE15Q20081115
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- dirtyemowords
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Hip-hop entrepreneur Nelly has a marketing partnership of sorts with Ford.
He doesn't appear in any TV ads for the automaker. And you won't find him in Ford's print or radio ads.
But it's clear that Nelly loves the Ford Flex, a crossover vehicle that the company introduced earlier this year. In early November, he appeared at the Specialty Equipment Market Assn. Show, a custom car event held in Las Vegas, to show off the tricked-out Flex he'll feature in his video for "Let It Go." Any attention he generates will give a marketing boost to Ford, although it isn't clear how that would help him.
He doesn't appear in any TV ads for the automaker. And you won't find him in Ford's print or radio ads.
But it's clear that Nelly loves the Ford Flex, a crossover vehicle that the company introduced earlier this year. In early November, he appeared at the Specialty Equipment Market Assn. Show, a custom car event held in Las Vegas, to show off the tricked-out Flex he'll feature in his video for "Let It Go." Any attention he generates will give a marketing boost to Ford, although it isn't clear how that would help him.
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- groups:
- Entertainment, Music
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- tags:
- Entertainment, Music, Hip Hop, Rap, 3 more
