Great hook-up between Kickers and Chromeo based on ugc footage
source: http://www.highsnobiety.com/news/2009/01/26/kickers-x-chromeo-fancy-footwork-video/
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- derider
- added this
So rare for brands to get it right these days...
Highsnobiety posted this example of one who has...
Only a matter of time before someone picked up on the fact that Chromeo have a track called fancy footwork, and that it might just make a good soundbed for a footwear ad.
Rather than just use the track, Kickers went round the festivals to gather footage of...yep, you guessed it...fancy footwork, for a chance to be part of the finished video.
Oh, and extra points for the rerubs being done by CSS and Sancho Panza..you can download them from http://www.myspace.com/meetthekickers
Expect it to go viral sometime soon.
d
Highsnobiety posted this example of one who has...
Only a matter of time before someone picked up on the fact that Chromeo have a track called fancy footwork, and that it might just make a good soundbed for a footwear ad.
Rather than just use the track, Kickers went round the festivals to gather footage of...yep, you guessed it...fancy footwork, for a chance to be part of the finished video.
Oh, and extra points for the rerubs being done by CSS and Sancho Panza..you can download them from http://www.myspace.com/meetthekickers
Expect it to go viral sometime soon.
d
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- groups:
- Entertainment, Music, Art and Style
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- tags:
- Entertainment, Music, Art and Style, Viral Video, 5 more
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abbym0308
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I live Chromeo! But agreed. Would never wear the shoes.
- 3 years ago
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abbym0308
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mattbrawn
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I still don't think this is gonna rid Kickers of their 'school shoes of the late 90's' tag though.
10/10 for effort though...
- 3 years ago
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mattbrawn
