Even With Marquee Name, Play Struggled for Backing
source: http://www.nytimes.com/2009/02/20/theater/20vari.html?_r=1&ref=theater
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"Even having a major Hollywood name in a Broadway play does not guarantee that investors will rush to put money into it in these recessionary days, theater producers are learning.
Case in point: Jane Fonda’s star turn in “33 Variations,” the new play written and directed by Moisés Kaufman now in previews at the Eugene O’Neill Theater and opening on March 9.
As recently as late last week the lead producer, David Binder, said in an interview that he was planning to add another producer because Mr. Kaufman’s Tectonic Theater Project had not been able to raise its share of the budget, which is in the $2.5 million range.
“It’s a very, very difficult economy, so I picked up some of Tectonic’s share of the budget,” Mr. Binder said. “I want Moisés able to focus on rehearsals, not on raising money.”
In the last several days, however, Mr. Kaufman was able to turn to Tectonic’s board, staff and other supporters to recruit investors and make up the financial gap Mr. Binder was working to cover, Mr. Kaufman said on Wednesday. (Neither man would say how much of a gap existed.)"
Case in point: Jane Fonda’s star turn in “33 Variations,” the new play written and directed by Moisés Kaufman now in previews at the Eugene O’Neill Theater and opening on March 9.
As recently as late last week the lead producer, David Binder, said in an interview that he was planning to add another producer because Mr. Kaufman’s Tectonic Theater Project had not been able to raise its share of the budget, which is in the $2.5 million range.
“It’s a very, very difficult economy, so I picked up some of Tectonic’s share of the budget,” Mr. Binder said. “I want Moisés able to focus on rehearsals, not on raising money.”
In the last several days, however, Mr. Kaufman was able to turn to Tectonic’s board, staff and other supporters to recruit investors and make up the financial gap Mr. Binder was working to cover, Mr. Kaufman said on Wednesday. (Neither man would say how much of a gap existed.)"
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