MTV To Offer More Music With “AMTV”
source: http://www.hiphopdx.com/index/news/id.8848/title.mtv-to-offer-more-music-with-amtv
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- hiphopdxdotcom
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Branded as “AMTV,” the six-hour segment showcases mainstream and up-and-coming artists alike, with advertisers sponsoring the musical content. “AMTV,” which started March 30, will run from 3 to 9 a.m., Monday through Thursday.
Scott Friedman, general manager of MTV, has expressed his expectations in the channel’s new morning music programming/advertising experiment, especially in their decision to bring back “Unplugged.”
“If we take ‘Unplugged,’ which our audience still knows and loves, and do a four-minute version after our highest-rated program in prime time, and then we say, ‘You can get it all immediately on MTV.com or see the full thing for the next four days in the morning,’ we’re going to have a lot more people watching,” Friedman recently told the New York Times.
Similar to their move into reality TV, Friedman is hopeful that “AMTV” will provide MTV viewers with a reason to tune in early and often. “We’re trying to move as the audience moves with their consumption habits,” adding, “we know our audience wants more of it.”
Read more on MTV here..................
http://www.hiphopdx.com/index/news/id.8848
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- Community, News and Politics, Entertainment, Music, 1 more
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- tags:
- News, News and Politics, Entertainment, Music, 7 more
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RaceBannon
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maybe someone should start an user controlled online music channel a la current.com?
Btw anyone remember the "box" network?
- 3 years ago
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RaceBannon
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estee_arie
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MTV has music...
- 3 years ago
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estee_arie
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sillei
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what happened with 120 minutes?
- 3 years ago
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sillei
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lordsbassman
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Bring back Headbanger's Ball.. The MTV started going down hill with TRL.. and the shortened clips..
- 3 years ago
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lordsbassman
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Ayahuasca2012
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Too little too late... like... 15-20 years too late...
- 3 years ago
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Ayahuasca2012
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SHAWN_RITTIMAN
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Music...wtf?!?
- 3 years ago
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SHAWN_RITTIMAN
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el_chivo
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Great! Now we can watch more of the crappy music of Mtv! Wohooo!
- 3 years ago
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el_chivo
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AntGTO
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I actually watched MTV for the first time, since maybe 2000, over the weekend and it was absolutely painful. I couldn't even figure out what it is anyone sees in that channel or why it's insists we still call it Music Television!
Four minute clips of Unlpugged, that should satisfy music fans. Fuckin insult. They should just change the name to Reality Television and put the final nail in the coffin. To rename it RTV shouldn't even bother anyone since that station has virtually nothing to do with music anymore anyways.
- 3 years ago
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AntGTO
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Betico
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AntGTO:
...or reality.
- 3 years ago
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Betico
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huntre
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AntGTO:
Yep.
- 3 years ago
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huntre
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huntre
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Wow! It really IS different! (ahem)
- 3 years ago
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huntre
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bjm1989
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MTV makes me wanna smoke crack.
- 3 years ago
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bjm1989
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Jacques_of_Spades
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So now Mtv will put music in the same timeslot that other channels save for infomercials...
They can now save the rest of their time exclusively for shitty reality programming and whatever other crap they can throw up there, and still have the excuse "25% of our programming is music."
- 3 years ago
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Jacques_of_Spades
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CT_Ace22
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screw MTV. Its all a scam to get you to buy the extra Comcast channels so you actually CAN watch non-stop music videos, like MTV jams and MTV soul etc etc. And i DO pay for those extra channels and even THEY are starting ot have commercials.
p.s.--good job current on portraying the history of MTV on supernews i belive it was. Pat yourselves on the back, beacuse its dead on they are the definiteion of sellouts. - 3 years ago
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CT_Ace22
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titan50
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A four minute version of unplugged sounds like a dumb idea. They should rename their channel since they are making reality tv shows their top priority.
And besides, like hippityhoohah pointed out, they will still just play the top40 pop songs like they been doing nowadays.
- 3 years ago
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titan50
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hippityhoohah
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this won't change the fact that they suck and do nothing to promote genuinely good music today.
- 3 years ago
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hippityhoohah
