Music | April 21, 2009 | 4 comments

Susan Boyle YouTube Video: 100 Million Hits, So Where's the Money?

source: http://blog.wired.com/business/2009/04/susan-boyle-nev.html

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As a contestant, Boyle would likely not have a piece of the action — yet. And it isn't clear what deal Cowell, a judge and producer of the show, and his label, Sony/BMG have with YouTube as part of their revenue-sharing deal. If it's half a cent per play — a typical figure for such deals — that would translate into a $500,000 payday so far. And if Google sold a decent amount of video overlays on the video (earning an estimated $20 per thousand views), Cowell and company would be owed millions more in revenue sharing.

Assuming Boyle continues her run without succumbing to a fan backlash, she'll win the Britain's Got Talent competition's $200K first prize and a possible a recording contract with Cowell. Will she see a piece of this YouTube action? If her lawyer has any sense, he or she will insist that Boyle receive a share of YouTube revenue going forward.

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