Could Independent Radio and TV Stations Become A worldwide Indie Broadcasting Network (Part 2)
source: http://www.youtube.com/watch?v=0oaLH1tr91A&eurl=http://futureofmusic.org/issues/campaigns/i-...
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- Mike_Johnston
- added this
So far we can see their is a worldwide broadcast network out there in the form of indie broadcasters just waiting to be utilized to as a channel for indie music and film/videos. The program content for such a network is nearly limitless in the form of music, music videos and independent film. All that really needed to be done was to tweak a few legalities in order for the content to be attractive to such broadcasters and the whole thing becomes viable.
In order to bring it all together I guess someone could create a website/service which would aggregate material that was properly licensed to enable free broadcast and make that content available to individual broadcasters via digital stream. That would give small broadcasters a wealth of content to augment the content that they create locally themselves. It would also allow them to sell more advertising locally. I think this content would have to be free to broadcasters to use which is a large part of what would make it attractive.
There could be genre specific streams, regional streams or whatever the broadcaster wanted to play by setting up their own playlists. The site could create their own hosted programs, etc. I mean the potential is really huge when you think about it.
The artists can make money by selling hard copies of their product on CD/DVD/mp3 or whatever and anticipate selling more of these things due to the potential exposure they will get from this service. The broadcasters can make money by selling advertising to local business. But how would the service itself make money?
The aggregator service/site could also sell advertising within the broadcast stream as well as charging artists a small ($20 or less) monthly fee to participate in the service. I know that isn't a lot but if all 600,000 indie bands/artists listed on myspace jumped on board that is a nice income for the site each month.
Will this be the next stage in the evolution of the indie music world? I don't know but I think it could be in some form.
In order to bring it all together I guess someone could create a website/service which would aggregate material that was properly licensed to enable free broadcast and make that content available to individual broadcasters via digital stream. That would give small broadcasters a wealth of content to augment the content that they create locally themselves. It would also allow them to sell more advertising locally. I think this content would have to be free to broadcasters to use which is a large part of what would make it attractive.
There could be genre specific streams, regional streams or whatever the broadcaster wanted to play by setting up their own playlists. The site could create their own hosted programs, etc. I mean the potential is really huge when you think about it.
The artists can make money by selling hard copies of their product on CD/DVD/mp3 or whatever and anticipate selling more of these things due to the potential exposure they will get from this service. The broadcasters can make money by selling advertising to local business. But how would the service itself make money?
The aggregator service/site could also sell advertising within the broadcast stream as well as charging artists a small ($20 or less) monthly fee to participate in the service. I know that isn't a lot but if all 600,000 indie bands/artists listed on myspace jumped on board that is a nice income for the site each month.
Will this be the next stage in the evolution of the indie music world? I don't know but I think it could be in some form.
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- groups:
- Entertainment, Music, Celebrity, Indie Music, 2 more
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- tags:
- TV, Radio, Indie Music, am, 3 more
