Lil' Wayne Shoots 9 Music Videos in 48 Hrs in Preparation for Lengthy Jail Sentence
source: http://www.mtv.com/news/articles/1631607/20100209/lil_wayne.jhtml
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Video director David Rousseau said he and the Cash Money team might need to check the Guinness Book of World Records: He and his company Creativeseen may be the new record-holders for most music videos shot in 48 hours.
Lil Wayne was expected to begin serving his one-year sentence on a weapons-possession charge on Tuesday (February 9), and while that sentencing was postponed until March 2, the MC has spent recent weeks manically recording music and videos — and over the past weekend, he hit the latter with a vengeance.
Cash Money chiefs Ronald "Slim" Williams and his brother Brian (a.k.a. Baby, a.k.a. The Birdman) enlisted Rousseau to shoot nine videos for Lil Wayne during Friday, Saturday and parts of Sunday. The director said he and his crew started setting up for the production around 9 a.m. Friday and the last camera stopped rolling at around 8 a.m. on Super Bowl Sunday.
"We shot some sh-- from the [We Are Young Money compilation] album, we shot something from [Wayne's forthcoming] Tha Carter IV. Some stuff from [Wayne's recent LP] Rebirth," the director told MTV News on Tuesday (February 9), before Wayne's sentencing was postponed. "We knew what our deadline was. We're trying to get maximum coverage for Wayne. Most of the time we only shot Wayne's verses — we'll finish the rest of the videos off in the next couple of weeks.
Rousseau, who had previously directed the soon to be released Young Money video "Roger That" and the recently released Kevin Rudolf/ Wayne/ Birdman/ Jay Sean collaboration "I Made It (Cash Money Heroes)," said the Williams brothers contacted him two weeks ago about his huge task.
"We were put on hold," Rousseau tells. "Cash Money said, 'This is our deadline. This is a hard deadline.' It was basically a 'Mission: Impossible' [scenario]: This is your mission if you choose to accept it. Everybody is on board because everybody knows what's at stake. Unlike T.I. and some of these other guys that's disappeared while they were in, the point is to keep Wayne [visible] on TV and everything for whatever time he's in. There was a plan in action. Slim and Baby really could foresee that. He's at the height of his career, you can't let that momentum slip."
Some of the videos that were shot over the weekend were "Da Da Da," "Knockout" and "Get a Life" from Rebirth and a brand new Weezy song from the highly anticipated Carter IV. "Da Da Da" features the rock band !Mayday! — which performed at Wayne's "farewell" party on Sunday night — and was shot on location at the Marlin Hotel in Miami. The rest of the clips were filmed at the New Art studio in North Miami in front of a green screen and white background, so footage can be added later.
More at link:
http://www.mtv.com/news/articles/1631607/20100209/lil_wayne.jhtml
Lil Wayne was expected to begin serving his one-year sentence on a weapons-possession charge on Tuesday (February 9), and while that sentencing was postponed until March 2, the MC has spent recent weeks manically recording music and videos — and over the past weekend, he hit the latter with a vengeance.
Cash Money chiefs Ronald "Slim" Williams and his brother Brian (a.k.a. Baby, a.k.a. The Birdman) enlisted Rousseau to shoot nine videos for Lil Wayne during Friday, Saturday and parts of Sunday. The director said he and his crew started setting up for the production around 9 a.m. Friday and the last camera stopped rolling at around 8 a.m. on Super Bowl Sunday.
"We shot some sh-- from the [We Are Young Money compilation] album, we shot something from [Wayne's forthcoming] Tha Carter IV. Some stuff from [Wayne's recent LP] Rebirth," the director told MTV News on Tuesday (February 9), before Wayne's sentencing was postponed. "We knew what our deadline was. We're trying to get maximum coverage for Wayne. Most of the time we only shot Wayne's verses — we'll finish the rest of the videos off in the next couple of weeks.
Rousseau, who had previously directed the soon to be released Young Money video "Roger That" and the recently released Kevin Rudolf/ Wayne/ Birdman/ Jay Sean collaboration "I Made It (Cash Money Heroes)," said the Williams brothers contacted him two weeks ago about his huge task.
"We were put on hold," Rousseau tells. "Cash Money said, 'This is our deadline. This is a hard deadline.' It was basically a 'Mission: Impossible' [scenario]: This is your mission if you choose to accept it. Everybody is on board because everybody knows what's at stake. Unlike T.I. and some of these other guys that's disappeared while they were in, the point is to keep Wayne [visible] on TV and everything for whatever time he's in. There was a plan in action. Slim and Baby really could foresee that. He's at the height of his career, you can't let that momentum slip."
Some of the videos that were shot over the weekend were "Da Da Da," "Knockout" and "Get a Life" from Rebirth and a brand new Weezy song from the highly anticipated Carter IV. "Da Da Da" features the rock band !Mayday! — which performed at Wayne's "farewell" party on Sunday night — and was shot on location at the Marlin Hotel in Miami. The rest of the clips were filmed at the New Art studio in North Miami in front of a green screen and white background, so footage can be added later.
More at link:
http://www.mtv.com/news/articles/1631607/20100209/lil_wayne.jhtml
