Making "Make Common's Day"
We've spent a lot of time with Common over the last year, as well as the great team that manages him. Somewhere along the way, we started talking about what else we could do together—something a little different and a lot more interactive. In my experience there are two kinds of artists in any media, those who are very proprietary and controlling of what they make, and those who work their asses off to make something great, then enjoy sitting back and seeing what other people do with it. Common's already been throwing his music out there for people to remix at DJ conferences, and his team basically said: what kind of video would your community want to make with us?
We decided to shoot a green-screen performance take, just like Common's done for most of his music videos shot by high-priced pros, then cull through candid footage we have and offer a big old download to anyone who wanted to make it into something more. That's how we ended up with Make Common's Day—your chance to direct the video for his song "Make My Day." Common will hand-pick his favorite, which will be promoted on our site and his site. And, if Current puts yours on TV, you'll get $2,500. Not to mention an impressive notch for your filmmaking resume.
And sorry to be a bit of a tease—we wanted to give you a heads up, but you'll have to come back next Monday, September 14th, to get the song and video assets. Then you can shoot your own footage to go with it, just be sure to upload your final work by September 28th at midnight, and be sure you’re using footage that you own—or that we provided. (We'll offer some tutorials on working with green-screen elements, too.)
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- groups:
- Music, music blog
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- tags:
- Videos, Common, Behind the Scenes, Alex Simmons
