Music | January 29, 2010 | 0 comments

Rappers investment portfolios

Imagine the look on the faces of the revelers at a 70s hip hop block party, if they knew how much money the genre they created was worth. They wouldn't believe that their culture was worth billions.

Rappers today, have lots of money. In the early days of the rap boom, hip hop stars invested in items that enhanced their image. Nice cars, expensive homes, jewelery. Now rappers are worth more, and they're portfolio is diversifying in strange directions.

E-40 owns a franchise of the Fat Burger chain. Big Boi from Outkast owns a pitbull dog breeding company. Jermaine Dupri owns a brand of vodka. 50 cent owns 10% of Glaceau, makers of Vitamin Water. Jay-Z is a co-owner of the New Jersey Nets. Nelly is part-owner of the Charlotte Bobcats.

It's common to see rappers making big investments, but I was surprised, when I read that Cash Money millionaires are investing in gas and oil.



"Baby, the Birdman" Bryan Williams is previously known for such lyrics as:
"can't pay my rent cuz all my money's spent."

Now along with his brother, they've founded an energy firm: Bronald Oil & Gas.



Rappers in new industries changes the stakes for business. You might be a successful energy executive, but if you cannot rhyme "stunna" with "summa" you will not succeed.

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