Final verdict on The Sing-Off season 3: a thing not worth doing is not worth doing well (and the bad things that happen when you hand your show over to record label A&R idiots)
source: http://www.scholarsandrogues.com/2011/11/29/final-verdict-on-the-sing-off-season-3-a-thing-n...
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Season 3 of The Sing-Off wasn’t a musical competition, it was a SONY A&R showcase. The grand prize was a SONY recording contract, so obviously the label has an interest in who wins. But on seasons 1 and 2, the judging hewed to a pretty basic standard: who was the best? This year, though, the record deal was the prize, this year it was the sole judging criterion. Not “you’re the best so you win,” but “you win because you’re best suited to SONY’s marketing goals.” As the season wore on, it felt more and more like the label was sitting right behind the judges, “consulting” with them on their decisions.
