Brand suicide for Heineken?
source: http://www.adgabber.com/video/video/show?id=546804:Video:103933
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- derider
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The darkness could so easily have been replaced by another consequence vs. decision scenario...
'Refreshing the dark recesses of the psyche other beers can't reach' as a new tagline?
doubtful
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- groups:
- WTF, Random, Viral Videos, Virals
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- tags:
- WTF, Not News, Random, Viral Videos, 5 more
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mejicolindoyquerido
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whatsup with Imagine in there?? not cool...
- 3 years ago
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mejicolindoyquerido
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lfm
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as if when down, ppl wouldnt drink.
we need more direct artsy interpretations of why to drink? specially when about to commit suicide? while listening to one of the few people who ever existed who had a clue about what needs to be done, right? wrong.
wrong message, wrong illustration; right marketing, we are talking about it.sickening system. im switching to grolsch... maybe not
- 3 years ago
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lfm
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stubar
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made me laugh, I think thats the idea.... I like to read deep, but sometime people read around the humour!! yup black comedy isnt for everyone.... but I like it :)
- 3 years ago
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stubar
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Joe_Leo
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haha! Thats wicked :P
its only using suicide because its a popular thing, and its a decision used to make it look good. It can save your life!
Amazing how someone thought the words were worse than his actions, of which would kill him.
- 3 years ago
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Joe_Leo
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teddy14
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these marketing guys deserve a bonus. Great job, and great ad, it buy the beer now.
- 3 years ago
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teddy14
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kristianbrodie
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Heineken have clearly acheived what they wanted - an advert so 'controversial' that everyone is talking about it.
Come on guys...
- 3 years ago
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kristianbrodie
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purplefox
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Great, avoided suicide by turning to drink... just great, Heineken...
- 3 years ago
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purplefox
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RonenA
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Exactly Dmitri, just an ad guys.
- 3 years ago
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RonenA
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PocketCup
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that scampi fries one was raw
- 3 years ago
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PocketCup
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Dmitri_Molotov
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I liked it, it was funny. Ever hear of black comedy?
- 3 years ago
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Dmitri_Molotov
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rwylie
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Dmitri_Molotov:
Yeh, I have, and I like it. I just don't think this was it cos it didn't make me laugh, and I have a very, very black sense of humour.
- 3 years ago
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rwylie
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rwylie
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I can imagine the board meeting:
"So, we want shocking ... but not too shocking."
This is to far, it's hard to find even very dark humor in it. I'm all for edgy humour, but I think this ad dwells on the suicidal actions of the guy a bit too much, and possibly trivialises a pretty serious issue.
I like the end though.
- 3 years ago
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rwylie
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Elligirl
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Way, way too far. Who at Heineken thought that ad was a good idea?
- 3 years ago
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Elligirl
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Blazesboy
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That's right!
- 3 years ago
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Blazesboy
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saverio
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I liked it!
But "Imagine" as soundtrack is totally inappropriate. - 3 years ago
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saverio
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Blazesboy
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Heineken sucks, but that was a great ad.
- 3 years ago
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Blazesboy
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mejicolindoyquerido
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Blazesboy:
HEY Heine's good when you can only afford cheap beer, so it does have its merits.
- 3 years ago
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mejicolindoyquerido
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iOw
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Terrible actor!
- 3 years ago
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iOw
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rwylie
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That's not the reason mate! It's the consequence.
- 3 years ago
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rwylie
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christopherwalls
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And people wonder why humans commit suicide, darkness and violence are all over the popular media.
- 3 years ago
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christopherwalls
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ThisisMe
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wow.
thats so disturbing.
the suicide one was funny though.
- 3 years ago
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ThisisMe
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ashawhar
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inappropriate. inappropriate.
- 3 years ago
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ashawhar
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abbym0308
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whoa lina! just whoa!
- 3 years ago
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abbym0308
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Lina1980
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Or for Scampi Fries (which incidentally are said to have less calories than any other bar snack...)?
- 3 years ago
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Lina1980
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kristianbrodie
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Lina1980:
Oh that's just nasty...
- 3 years ago
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kristianbrodie
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abbym0308
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I mean, Heineken is good... but whoa.
- 3 years ago
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abbym0308
