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Starting today and continuing through March 14, you can donate your old jeans that are taking up space in your closet to Gap stores (that includes some San Francisco Bay Area stores). Those jeans will be turned into UltraTouch Natural Cotton Fiber Insulation and given to communities who need it. That’s why the initiative is called “From blue to green” - get it? Denim is blue. Green is eco!

For the full story follow the link:

http://www.fashionschooldaily.com/index.php/2010/03/05/the-gap-wants-your-jeans/
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