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What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.
There are five principles that you should follow to ensure that this is so…
An effective logo is (in no particular order):
Simple
Memorable
Timeless
Versatile
Appropriate
-the details--------------------
http://justcreativedesign.com/2009/07/27/what-makes-a-good-logo/
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