Green | July 11, 2008 | 3 comments

Ricoh Places First Eco Powered Billboard In Times Square

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JanforGore
Ricoh Americas will erect a sign in New York City's Times Square that will be 100 percent powered by solar and wind power. The electronic billboard, the first ever to be totally powered by natural resources in Times Square, will be located at 3 Times Square at the corner of 7th Avenue and 42nd Street.
The sign, which is 47 feet high by 126 feet long, will be illuminated by floodlights and powered by 45 solar panels and 4 turbines for wind generation. By using all natural energy sources, Ricoh will reduce the amount of CO2 usage by 18 tons per year.

If there is not enough solar or wind power, the Times Square sign will not be illuminated. Ricoh also currently has a similar eco-powered sign in Osaka, Japan, that uses 100 percent solar and wind power.

"Ricoh is pleased to have such a large presence in Times Square, but we are even more excited that we will be able to do so without the need for an electrical power source other than those provided by natural resources," said Kirk Yoshida, Deputy President of Ricoh Company Ltd., and Chairman and CEO of Ricoh Americas Corporation.

"By having the eco-friendly sign in Times Square, Ricoh will not only be able to promote our brand, but also show to the world that we are a leader in environmental conservation and at the forefront of sustainable environmental management for years."
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If Ricoh can do it, all companies can.
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3 comments // Ricoh Places First Eco Powered Billboard In Times Square

  • MrBigShot21
    • 0
      MrBigShot21  
    • I don't mind looking at them. I think they're pretty but that 's just me. I do worry about how much electricity is wasted. But if they can eco power it, why not.

    • 3 years ago
  • JanforGore
    • 0
      JanforGore  
    • Oh, I agree. Would be great if we could see less of them on the whole. However, if they are going to do it, as you stated this is then the way to go.

    • 3 years ago
  • DeliaTheArtist
    • 0
      DeliaTheArtist  
    • Not that I really think we need giant signs burning floodlight advertisements into our brains, but if companies are going to insist on it I hope they all catch on and do it the eco way!

    • 3 years ago
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