Gore's Plan Gets Another Push During Olympics
source: http://adspotlight.nationaljournal.com/2008/08/gore_plan.php
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- JanforGore
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The group debuted "Switch" (subscription) on NBC during Monday's coverage of the Games; the spot will continue to air on NBC and USA Network through next week.
As in the group's first TV ad, actor William H. Macy narrates and soothing music creates an upbeat tone to promote the group's message: "Together we can solve the climate crisis." Americans from different walks of life are shown coming together to help each other turn on giant light switches -- one in the desert, one in a field, one at a factory and one in the middle of a city.
Macy lays out some of the vast challenges facing the country: "a weaker economy, soaring gas prices, growing dependence on foreign oil and a worsening climate crisis." But, he says, "there’s a bold new solution for all of these challenges." He presents Gore's plan to create clean electricity as a way to combat both economic and national security threats. "All we need is your help," he says, encouraging viewers to "join the more than one million people who are already demanding we switch on a brighter future."
“The Olympics are a time for all Americans to reflect on our nation’s achievements and what we as a people can do together," Alliance for Climate Protection CEO Cathy Zoi said in a press release announcing the ad. "Choosing the right path and re-powering our nation is something we can do, and something that will benefit us all.”
For all the money the group is pouring into its public outreach effort, however, recent polling data suggests that Americans' attention is not squarely focused on climate change issues. With the election and economic problems occupying the media spotlight, the number of Americans who say they consider global warming an important issue to them personally has fallen 5 percentage points since 2007 to 47 percent.
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- News and Politics, Green, Earth and Science
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JanforGore
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I will admit that in the beginning the ads being put out "on the couch" did not impress me. However, I like this ad, although I still think the ads should be more aggressive in exposing the lies of the oil and coal industries which are plenty. People need education as to why we need to move to these alternate energies, mainly because of the damage being done to this planet by coal and oil.
It is good to use high gas prices in these ads as an incentive, but really, do we not know that once alternate energies become more aggressive they will simply manipulate the price down to keep people from solving this crisis? Notice how gas prices are coming down since last week, just as these ads came out. People then need facts to tell them that regardless of the price of gas it is harming the very climate balance of this planet and that there are better options.
And also, there is no connection being made between the economy and the environment as a whole. The last sentence here shows polls stating that only 47% of people place global warming/climate change as a priority. Now, I don't know if I believe that number but I do believe that because people are not being given the full connection with how the environment impacts their economic standing that solving this crisis will not be the urgent priority it must be.
We have to expose the mountaintop removal by " clean coal" companies and what it is doing to the economy and environment of the Appalachians. We have to expose the environmental damage of the oil spills that have cost taxpayers billions of dollars over these years... and we have to make people see that drilling for more oil is simply out of the question if we only do what would surely bounce our economy back: get out of the Middle East!
When people on the whole finally make the connection with oil, the wars for oil, the manipulation of gas prices for oil, and then the other side of the equation that shows the benefits of solar, wind, geot hermal, wave enegy, etc. that do not burden the economy, keeps us using our own resources, keeps our climate in balance, and keeps us out of wars while providing better jobs, then maybe you will see these poll numbers going up.
http://progressivesforgore.blogspot.com/2008/08/gores-plan-gets-another-push-dur...
- 3 years ago
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JanforGore
