Warm Your Hands, Warm Your Outlook?
source: http://news.nationalgeographic.com/news/2008/10/081023-warmth-coffee.html
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People keen to make a positive impression on a new acquaintance might want to meet over a hot drink, a new study suggests.
In a new experiment, people who held steaming cups of coffee for a few seconds judged another person as more generous, caring, and happy than people who held a cup of iced coffee did.
In a second experiment, people who briefly handled a therapeutic hot pad instead of an ice pack were more likely to later select a gift for a friend rather than themselves.
The findings indicate that physical warmth unconsciously stimulates friendly behavior toward other people, according to marketing professor Lawrence Williams of the University of Colorado at Boulder.
"There's a meaningful interface between the physical world and our bodies and the psychological world and what's going on in our heads," said Williams, who led the study, to appear in tomorrow's issue of the journal Science.
In a new experiment, people who held steaming cups of coffee for a few seconds judged another person as more generous, caring, and happy than people who held a cup of iced coffee did.
In a second experiment, people who briefly handled a therapeutic hot pad instead of an ice pack were more likely to later select a gift for a friend rather than themselves.
The findings indicate that physical warmth unconsciously stimulates friendly behavior toward other people, according to marketing professor Lawrence Williams of the University of Colorado at Boulder.
"There's a meaningful interface between the physical world and our bodies and the psychological world and what's going on in our heads," said Williams, who led the study, to appear in tomorrow's issue of the journal Science.
