Green | March 11, 2009 | 0 comments

Mass attack of pollution spillage in Finland: Oh wait. It's Art.

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"It’s like something ethereal you know is there before you but just can’t quite make out. Carbon emissions and climate change are all too real, yet such concepts are often either too intangible or large-scale to get a handle on. So when a green cloud appeared in the night sky amidst the haze of industrial smoke over Helsinki, it’s good to know the strange apparition switched on a few energy saving light bulbs in people’s heads.

The concept was more than just a spectacular light show or a simple moral message – more even than an artistic expression, with the cloud open to interpretation as toxic vapour or as the signal of a green attitude. By inspiring city folks to share in an ecological
project and change their consumption habits, Nuage Vert aimed to bring environmental issues back to reality – and away from abstract buzz words like “carbon footprints” that trip too easily off our tongues."

Using art to raise awareness: does it work if there isn't an action plan attached?
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